If you are an entertainment executive looking to make data-driven decisions regarding content acquisition and distribution in the Italian market, demand data for the TV series "Vida" in December 2023 can offer valuable insights.
Firstly, the demand for "Vida" in Italy has been increasing recently, with 2.5 times the audience demand of the average show in Italy over the last 30 days. Audience demand for the show also increased by 2.6% during December in Italy, with a mid-December demand spike. These show that the show has a strong and growing fan base in Italy.
Furthermore, "Vida" ranks at the 97.5th percentile in the family genre, indicating that the show has higher demand than 97.5% of all family titles in Italy. This highlights the show's potential to attract and retain families as subscribers in Italy.
Additionally, the Parrot Pulse for "Vida" provides independent measures of the show's global performance across six dimensions. "Vida" has outstanding worldwide audience demand, good travelability, good longevity, outstanding momentum, good franchisability, and okay reach. This powerful combination of demand metrics shows that "Vida" has the potential to be a valuable content asset in any market, including Italy.
By examining the top 10 global markets where "Vida" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Vida"'s number one market globally, with outstanding audience demand of 11.2x. Slovenia is ranked second, where demand is also outstanding. Other countries with significant demand include Brazil, Iran, Nigeria, India, Croatia, Bulgaria and Slovakia. This information can be used by entertainment executives to target these markets for effective content distribution.
Moreover, demand data is critical to understanding content valuation, as it provides insights into determining the marginal revenue contribution of a title, how a title drive engagement, and the potential to attract new subscribers to an SVOD service. By using Parrot Analytics' content valuation system, entertainment executives can estimate the value of a TV series to drive subscriptions, mitigate churn, and assess the ROI a specific TV series brings to any given platform.
Lastly, the audience's affinity for other shows like "Survivor", "Rick And Morty", and "The Bachelor" among others, can help the executives expand their content library, develop spin-offs or franchises, and commercialize IPs to increase revenue. In conclusion, demand data offers a wealth of information that can be used by entertainment executives to make informed content decisions on content valuation and acquisition in Italy and globally.
