For executives looking to make informed content decisions, the demand data provided for "Y: The Last Man" in Italy during December 2023 can be quite useful. Firstly, the demand data can be used to assess the content valuation of the TV series, as it provides an economic valuation system powered by global content demand and supply. Questions such as "how much is my series worth" and "what is the baseline value of a title" can be answered using demand data.
The demand data reveals that "Y: The Last Man" has good audience demand in Italy, with 4.2 times the audience demand of the average show in the country over the last 30 days. Comparing the demand to that of the last 90 days, there has been an increase in demand recently. The show has achieved a peak rank of #131, moving up in its rank by 358 spots during the month of December in Italy.
Furthermore, the show ranks at the 98.2th percentile in the drama genre, indicating that it has higher demand than 98.2% of all drama titles in Italy during December. Executives can leverage the demand data to make distribution and programming decisions by identifying which markets have the highest demand for the TV series. In this case, "Y: The Last Man" performed well in Italy, ranking highest in global demand.
The demand data also reveals that during December, audience demand for the show has increased in Italy by 130.3%, with a late December spike. Executives can use this information to determine which titles to acquire or produce, as well as how to optimize their marketing campaigns ahead of premiere.
In addition, the demand data uncovers taste clusters, which can help executives identify which genres have the highest demand in a particular market. For instance, the show's fans in Italy also like "Smallville", "Foundation", and "Loki", which could indicate the popularity of superhero and sci-fi genres with Italian audiences.
Overall, demand data can help executives make informed content, acquisition, distribution, and programming decisions. "Y: The Last Man" provides a case study of how the demand data can assist in assessing content valuation, understanding what titles are in demand in different markets, and optimizing marketing campaigns.
