The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions based on market demand, "A Clean Sweep" provides valuable insights on how to proceed.
Firstly, demand data can inform content valuation based on its dollar value contribution to a platform in different regions. From the analysis provided, "A Clean Sweep" attained remarkable audience demand in South Korea, with 14.5 times the audience demand of an average show in the country over the last 30 days. This outstanding demand performance of the TV series sets a baseline value for content valuation. It is worth noting, however, that recent trends show a decrease in demand suggesting a possible decline in popularity. Therefore, it's important to dissect the trends of demand over a specific time period to make the most of a series.
Secondly, understanding audience demand for a series is essential when deciding about its programming and distribution. For instance, the show's rise by 17 positions in the rank within South Korea in October 2023 implies that the show has increased popularity and is suitable for continued programming. Similarly, combining the data with insights about audience preferences and other TV shows that "A Clean Sweep" viewers also like helps executives make informed decisions regarding acquisition of similar content.
Thirdly, demand data can inform distribution decisions that target specific global markets. South Korea, for instance, is the primary market for "A Clean Sweep." Executives can use this information to negotiate better deals with distribution partners in South Korea or target specific marketing campaigns in this region. Understanding the global demand across multiple platforms and regions and comparing it with the average demand of a title in each region provides insights into where the content can travel well (travelability) or could be successful.
Finally, utilizing insights about momentum (pace of growth), longevity, reach (number of people expressing demand for a show), and franchisability (spin-off potential) provides valuable metadata to assist executives in making informed strategic decisions around talent acquisition and franchise development. "A Clean Sweep" has okay demand across all of these dimensions, indicating that its marketing campaigns may be optimized to increase its reach and spin-off potential.
In conclusion, demand data provides executives with valuable insights into audience preferences globally, providing a path for optimizing content valuation, programming, acquisition, distribution, and franchise development decisions. A show like "A Clean Sweep" that registers high demand data for a region like South Korea provides entertainment executives with a solid foundation to evaluate the show's value creation proposals, make better acquisition and distribution decisions, and optimize their marketing campaigns. Ultimately, this data-driven approach promotes efficiency and success in the fast-paced world of entertainment.
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Our TV audience measurement dataset is truly global. Discover how popular JTBC‘s A Clean Sweep (최강야구) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Korea, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JTBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Clean Sweep (최강야구), for example, can be assessed for a market e.g. South Korea, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for A Clean Sweep (최강야구) in South Korea. We provide our partners with comprehensive TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.