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Using Demand Data to Make Informed Decisions for Your Content: A Look into Mexico's Acapulco Shore in December 2023.

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Parrot Analytics Insights - December 2023

As an entertainment executive, you are constantly neck-deep in making important decisions to acquire, produce or distribute content. You're also always keen to make sure the content you are putting out is what the audiences want. With the help of Parrot Analytics' demand data, it is possible to make informed decisions based on real-time insights.

One way that demand data can be helpful is through content valuation. By analyzing demand for "Acapulco Shore" in Mexico in December 2023, you can gain some valuable insights into the content's worth:

- "Acapulco Shore" has an outstanding demand of 9.5 times the audience demand of the average show, making it a highly valuable title in the market.

- Demand for "Acapulco Shore" has been increasing overall but decreased in December by 66.5%.

- It is ranked at the 99.9th percentile in the reality genre, indicating that it is more in demand than 99.9% of all reality titles in Mexico.

- The show achieved a peak rank of #48 in Mexico but dropped by 246 spots during December.

- "Acapulco Shore" has poor reach and franchisability, which could indicate that the show may not be as valuable for future spin-offs or international expansion.

By comparing "Acapulco Shore's" performance over a year and the last 30 days, you can see that demand has increased by 5.6% in the last 30 days. This indicates the show has growing popularity.

Additionally, by looking at "Acapulco Shore's" performance in the top 10 global markets, it is clear that the show is outperforming the average television show in each market. Mexico is the show's number one market globally, with the show achieving outstanding audience demand of 2.7x in Mexico. Panama, Chile, Colombia and Venezuela are among the other markets where demand for the show is good or okay.

These insights can be valuable in content decision-making. Here are some specific questions that Parrot Analytics' demand data can answer for you in this context:

- Is "Acapulco Shore" a good investment to acquire or produce content? You can use demand data valuation to see if the investment in acquiring the show is worth it, given its popularity and current demand.

- How can "Acapulco Shore" be best programmed or distributed for audiences’ maximum viewership? Understanding how and when demand spikes can help you make informed decisions around its programming and distribution strategy.

- How popular is the reality TV show genre? With "Acapulco Shore" ranking at such a high percentile in the genre's demand data, you can infer that there is high demand for such content.

- What other similar shows are in demand by the same audience? Knowing what else the audience is watching can help inform what else you can acquire to satisfy the fans of "Acapulco Shore."

- If you want to expand the reach of "Acapulco Shore," what are the potential markets? By breaking down the demand data of where the show is popular, you can see if the show would appeal to other audiences in different parts of the world.

- How should you promote "Acapulco Shore" to maximize demand? By understanding how momentum and rank of the show change, you can create promotional schedules and campaigns that tap into these peaks in demand.

In conclusion, the demand data for "Acapulco Shore" in December 2023 provides valuable insights to entertainment executives concerning content valuation, programming decisions, and audience acquisition. This data helps decision-makers to make more informed content decisions and acquire or distribute desired content to audiences that are most likely to enjoy it.

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