As an entertainment executive, you are always looking for ways to make more informed content decisions. And with more data available than ever before, leveraging audience demand data to make better decisions is now possible. One example of how demand data can be used to make these decisions can be seen with the children's TV show "Bing" in Mexico during December 2023.
Firstly, examining the demand data can provide insight into a show's value and potential for success. "Bing" has 3.9 times the audience demand of the average show in Mexico over the last 30 days, indicating that this show has been performing well in Mexico. Comparing this demand to the demand of other shows in Mexico, "Bing" is in the top 8.6% of all TV shows. Additionally, its recent increase in demand in Mexico by 10.7% shows that the audience's engagement with the show is growing recently. This demand data can be used to value content, as Parrot Analytics' content valuation system is powered by global content demand and supply. By using demand data, an executive can calculate the ROI a specific title will bring for any given platform and assess its potential to mitigate churn or drive subscriptions.
Secondly, examining the demand data can provide insight into genre-specific preferences and horizontal programming opportunities. For example, "Bing" ranks at the 98.3rd percentile in the family genre in Mexico during December. This means that "Bing" has higher demand than 98.3% of all family titles in Mexico. Furthermore, when examining other shows that fans of "Bing" also like, executives may find unique horizontal programming opportunities, such as "Late Night with Jimmy Fallon," which may indicate Bing's potential to be part of a broader slate of programming.
Thirdly, demand data can enable executives to make better-informed decisions about content acquisition or distribution. When looking at the other top global markets where "Bing" is most in-demand over the last 30 days, we see that the show has outstanding audience demand in each of these markets. For example, it has outstanding audience demand in the United Kingdom, which is its number one market globally. This information may indicate to an executive that acquisitions or distribution efforts in markets where "Bing" performs well, like the UK, could see similar returns in Mexico.
Fourthly, demand data enables executives to make informed programming decisions. For example, by noting that the show dropped 56 places in its rank in December in Mexico, an executive could reasonably conclude that the show's popularity may be waning in Mexico. This information could guide future programming decisions and inform which shows executives should be acquiring or producing to respond to gaps in the market and evolving audience preferences.
In conclusion, demand data can provide valuable insights into a show's value, audience preferences, acquisition and distribution opportunities, and programming decisions to help entertainment executives make more informed decisions. The demand data related to "Bing" in Mexico during December 2023 demonstrates how these insights can help executives shape their content, acquisition, distribution, and programming strategies to better meet their audiences' needs.
