As an entertainment executive, data-driven decision making is essential in today's increasingly competitive landscape. Demand data can provide valuable insights for content creation, acquisition, distribution, and programming decisions. Let's take the example of "Bing Bunny" to see how demand data can inform these decisions and help executives make better-informed content and business decisions.
Content Valuation: According to Parrot Analytics' valuation system, "Bing Bunny" has three times the average demand of a TV show in Mexico, which indicates that the show is valuable. This information can be useful for negotiating content deals and determining the price of the show. Using demand data, executives can also assess the potential cannibalization of an audience if a title is available on multiple platforms.
Acquisition Decisions: "Bing Bunny" has higher demand than 98.2% of all family titles in Mexico, indicating that there is a strong audience for this type of content. Executives could use this data to determine what type of content to acquire and what genres are resonating with the audience. Additionally, the data on the top 10 global markets where "Bing Bunny" is most in-demand can guide executives in selecting titles to acquire in various territories.
Distribution Decisions: The travelability of "Bing Bunny" is okay, meaning that there is scope for improvement in international markets. Executives should invest in distribution strategies that capitalize on this potential. The show's outstanding demand in many markets, including the United Kingdom, Italy, and Sweden, suggests that there is a receptive audience in those regions. Executives could tailor their distribution strategies to these regions to make the most of this demand.
Programming Decisions: Although the demand for "Bing Bunny" decreased by 5.0% in Mexico during January 2024, it is still higher than the average show by 3.8 times. The spike in demand in late January suggests that the show is still popular and that recent programming decisions have been effective. Executives can use demand data to determine the best release strategy for their content, such as when to release new seasons or episodes to capitalize on spikes in demand.
In conclusion, demand data is crucial for entertainment executives in today's landscape. Data on popular shows like "Bing Bunny" can inform decisions on content creation and acquisition, distribution strategies, and programming decisions. With Parrot Analytics' content valuation system, executives can calculate the ROI of specific titles and estimate their ability to drive subscriptions and mitigate churn. By leveraging demand data, executives can make more informed business decisions, resulting in better outcomes and greater success.
