As an entertainment executive, you want to ensure that any content decision you make is backed by hard data to make informed decisions. Using the example of "Citadel", we can see how demand data can help inform content, acquisition, distribution, and programming decisions.
Firstly, demand data can be used to value content. In this case, the demand for "Citadel" in Mexico is 2.1 times the average show over the last 30 days with a rank of #609. As only 8.6% of all TV shows have this level of demand, it can be concluded that "Citadel" has high value. By using Parrot Analytics' content valuation system, an executive would be able to determine exactly how much to spend on this content and its contribution to the platform's or channel's value.
Demand data can also be used to make acquisition and distribution decisions. By examining the top 10 global markets where "Citadel" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Additionally, Bulgaria is "Citadel"'s number one market globally with an outstanding audience demand of 9.6x. This information is valuable in deciding which markets the show should be made available in and where to focus distribution efforts.
Furthermore, demand data can be used to inform programming decisions. As "Citadel" has higher than average demand in the drama genre, an executive may decide to prioritize the production or acquisition of dramas in the same category. Additionally, examining the top 10 shows that fans of "Citadel" also like, executives may decide to acquire or produce similar shows to attract and retain the same audience.
Demand data allows executives to assess the performance of a show and make strategic decisions accordingly. By examining the performance of "Citadel" on a 1 year rolling basis vs the last 30 days, we can observe a 41.5% increase in peak demand and an increase in average demand from 1.4 times the average title to 2.1 times. This indicates an increased popularity of the show and may inform executives to produce or acquire more content in this show's category.
Finally, demand data can help executives in subscriber acquisition and retention. By observing the audience demand for "Citadel" in Mexico increased by 1.8% in February, executives may acquire or produce similar shows to attract more subscribers or retain current ones.
In conclusion, using demand data, executives are able to make more informed content, acquisition, distribution, and programming decisions. The demand data on "Citadel" in Mexico shows how valuable this content can be to a platform, and makes a strong case for its increased exposure in the region, as well as in other international markets where it has shown to be highly demanded.
