The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to ensure that any content decision you make is backed by hard data to make informed decisions. Using the example of "Citadel", we can see how demand data can help inform content, acquisition, distribution, and programming decisions.
Firstly, demand data can be used to value content. In this case, the demand for "Citadel" in Mexico is 2.1 times the average show over the last 30 days with a rank of #609. As only 8.6% of all TV shows have this level of demand, it can be concluded that "Citadel" has high value. By using Parrot Analytics' content valuation system, an executive would be able to determine exactly how much to spend on this content and its contribution to the platform's or channel's value.
Demand data can also be used to make acquisition and distribution decisions. By examining the top 10 global markets where "Citadel" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Additionally, Bulgaria is "Citadel"'s number one market globally with an outstanding audience demand of 9.6x. This information is valuable in deciding which markets the show should be made available in and where to focus distribution efforts.
Furthermore, demand data can be used to inform programming decisions. As "Citadel" has higher than average demand in the drama genre, an executive may decide to prioritize the production or acquisition of dramas in the same category. Additionally, examining the top 10 shows that fans of "Citadel" also like, executives may decide to acquire or produce similar shows to attract and retain the same audience.
Demand data allows executives to assess the performance of a show and make strategic decisions accordingly. By examining the performance of "Citadel" on a 1 year rolling basis vs the last 30 days, we can observe a 41.5% increase in peak demand and an increase in average demand from 1.4 times the average title to 2.1 times. This indicates an increased popularity of the show and may inform executives to produce or acquire more content in this show's category.
Finally, demand data can help executives in subscriber acquisition and retention. By observing the audience demand for "Citadel" in Mexico increased by 1.8% in February, executives may acquire or produce similar shows to attract more subscribers or retain current ones.
In conclusion, using demand data, executives are able to make more informed content, acquisition, distribution, and programming decisions. The demand data on "Citadel" in Mexico shows how valuable this content can be to a platform, and makes a strong case for its increased exposure in the region, as well as in other international markets where it has shown to be highly demanded.
Citadel's travelability to Mexico in the last 30 days is 27%, which means that the audience demand for Citadel is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Citadel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Citadel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Citadel, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on March 18, 2024, 12:45 p.m. PST using tv demand metrics from Parrot Analytics for Citadel in Mexico. We provide our partners with extensive TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.