As an executive at an entertainment company, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. One way to do this is by using Parrot Analytics' content valuation system powered by global content demand and supply.
For instance, let's analyze the Mexican telenovela "Destilando Amor" using demand data from the month of October 2023 to understand how it can inform strategic decision making.
Firstly, we can see that "Destilando Amor" has an outstanding level of demand in Mexico, with 11.5 times the audience demand of the average show in the country. This suggests that the show has significant value and could be a wise choice for acquisition or programming decisions. Additionally, the show has been increasing in popularity recently, indicating potential sustained demand and longevity.
"Destilando Amor" also performs well in the drama genre, ranking at the 99.8th percentile in October and outperforming 99.8% of all drama titles in Mexico. This genre-specific information can help guide decisions on the type of content to acquire or produce.
Furthermore, by examining the show's global performance through the Parrot Pulse across six dimensions, we can gain additional insights to inform strategic decision making. For example, the show has outstanding momentum, indicating a fast pace of growth that could make it a valuable programming choice. However, the show has poor travelability, suggesting that it may be less popular outside of its home market. Additionally, the show's poor franchisability and reach may limit its potential for spin-offs or attracting a wider audience.
By comparing the performance of "Destilando Amor" on a rolling year basis versus the last 30 days, you can see that the show has experienced increased popularity recently. This information can be useful in planning programming decisions or content acquisition based on trends in audience demand.
Finally, by analyzing the top 10 global markets where "Destilando Amor" is most in-demand, we can see where the show is performing well. For instance, the show has outstanding demand in Peru and Mexico while also performing well in other Latin American markets like Brazil and Venezuela. Knowing which regions have the highest demand for a particular show can inform decisions about where to distribute and market the content.
In summary, analyzing demand data is a powerful tool that can help entertainment executives make more informed decisions about content acquisition, distribution, and programming. By using Parrot Analytics' content valuation system and examining specific shows like "Destilando Amor," they can gain valuable insights into the popularity of a show, trends in audience demand, and even where the show is performing the best globally.
