As an entertainment executive, you can use demand data to make informed decisions about content acquisition, distribution, and programming. Let's take the example of "Destilando Amor" and see how its analysis can be used. This TV series achieved incredible audience demand of 12.4 times the average show in Mexico over the last 30 days, indicating its immense popularity in the region. Only 2.7% of all TV shows have achieved such demand. This popularity can translate into higher revenue and great content valuation for any platform that acquires it.
Additionally, Parrot Analytics can help you to identify fans of the show and what other titles they like. Not only that, but you can also use demand to optimize your marketing campaign ahead of the premiere and ensure that your content is being seen by the right audience on your platform. You can use demand to determine the best release strategy for your content and pricing. Also, you can find new opportunities for content distribution by identifying whitespace markets.
By examining the top 10 global markets where the show is most in-demand, you can identify which countries have the highest audience demand. In the case of "Destilando Amor," Mexico is the number one market globally, followed by Peru, Brazil, Venezuela, Ecuador, Argentina, Colombia, Chile, and the United States. This information can be used for distribution decisions, programming decisions, and even content valuation.
Additionally, the Parrot Pulse provides an independent measure of the show's performance across six dimensions, including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. You can use this data to benchmark the show's performance against other titles available on the market and determine its value as a content asset.
By leveraging demand data, you can answer a variety of questions such as measuring a TV series' ability to drive subscriptions and mitigate churn and determine the ROI a specific title will bring for any given platform. With Parrot Analytics content valuation system powered by global content demand and supply, you can calculate the dollar value contribution of any title, to any platform, and in any region.
