If you are an entertainment executive working in programming, acquisition, distribution, or content valuation, demand data can provide you with valuable insights that can inform your decisions. For example, let's take "Dragon Ball Super" in October 2023 in Mexico. We have gathered the following data from Parrot Analytics:
- The show has 9.0 times the audience demand of the average show in Mexico over the last 30 days, indicating that demand for "Dragon Ball Super" is outstanding.
- It achieved the peak rank of #65 in Mexico and dropped in rank by 98 spots during October.
- The show ranks at the 99.4th percentile in the comedy genre, meaning it has higher demand than 99.4% of all comedy titles in Mexico.
- During October, audience demand for "Dragon Ball Super" has decreased in Mexico by 40.8%.
- Comparing the performance of "Dragon Ball Super" on a 1 year rolling basis vs the last 30 days reveals that the show has increased in popularity in the last month.
- By examining the top 10 global markets where "Dragon Ball Super" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show (1x) in each of these markets.
Using this information, we can answer some of the questions that entertainment executives might have:
- Content valuation: How much is "Dragon Ball Super" worth in the Mexican market? Based on demand data, we can infer that "Dragon Ball Super" has exceptional demand in Mexico in its genre and is worth more than other comedy titles. This information can be used to determine the value of the show and its potential for acquisition or distribution.
- Programming decisions: Should we continue to air "Dragon Ball Super" in Mexico? Although the show has experienced a 40.8% decrease in demand, it still outperforms the average TV show in Mexico in terms of demand. Therefore, the decision to continue airing the show might depend on other factors, such as ratings and cost.
- Acquisition decisions: Should we acquire the rights to "Dragon Ball Super" for our streaming platform? Based on the demand data, the show is highly popular in multiple markets, indicating that it has the potential to attract a large audience to a streaming platform. Additionally, its excellent franchisability suggests that it could be monetized through spin-offs or merchandise.
- Distribution decisions: In which territories should we distribute "Dragon Ball Super"? The data suggests that the show is in high demand globally and has exceptional travelability, meaning that it has high international appeal. This information can be used to decide which territories to target for distribution and what kind of marketing strategy to employ.
In conclusion, demand data can provide entertainment executives with valuable insights that can assist with content decisions, acquisition decisions, distribution decisions, and content valuation. By leveraging this data, executives can make more informed decisions that align with their business objectives.
