As an entertainment executive, you are constantly thinking about how to make informed content, acquisition, distribution or programming decisions. One of the most effective ways to do that is by using demand data. Looking at the example of "Dragon Ball Super," let's explore how demand data can help executives make better decisions:
1. Content Valuation: Demand data helps TV executives with content valuation by using demand data to answer questions such as how much a show is worth, how much of their show's value is being driven by demand for a star, or the value of a content library to a platform over time. For instance, demand data reveals that "Dragon Ball Super" has demand that is 10.6 times higher than the average show in Mexico, indicating that the show has outstanding value.
2. Acquisition Decisions: TV executives can use demand data to help make acquisition decisions by using this data to assess how well a specific TV series will perform, how much a series is worth, whether to acquire a specific content library, and how to assess a TV series' ability to drive subscriptions and mitigate churn.
3. Programming Decisions: Demand data can help TV executives make programming decisions by considering which titles should be purchased to keep their current audience happy and grow their audience. For instance, executives can consider that fan favorites, such as "Rick And Morty," "Bob's Burgers," and "Family Guy" typically attract audiences that also enjoy watching "Dragon Ball Super."
4. Distribution Decisions: By using demand data, TV executives can make better distribution decisions by analyzing which platforms to target for distribution of their content, what types of content exhibit the opportunity to acquire or produce, and which elements of existing content do fans like the most.
5. Global Expansion Strategy: Demand data can be used to optimize a global expansion strategy. For instance, by analyzing data, the demand for "Dragon Ball Super" in Mexico was found to be outstanding, which could indicate a strong potential for increased engagement should the show be localized for the Mexican market.
In conclusion, demand data provides excellent insight into audience preferences and behavior, which can help TV executives make informed decisions about content valuation, acquisition, distribution, and programming. A better understanding of how the show is performing globally could lead to increased engagement, retention, and overall platform performance. As such, if TV executives use demand data effectively, they can make informed decisions that could ultimately benefit their organization.
