As an entertainment executive, analyzing demand data can be incredibly valuable in making informed content, acquisition, distribution, and programming decisions. By using demand data, executives can easily assess how their content is performing against the market average, which can help them make strategic decisions with their budgets and resources.
Let's look at the example of "El Corazón Nunca Se Equivoca" in Mexico. With its audience demand 18.7 times higher than the average TV show in Mexico, the show has been in high demand, and this has remained consistent over the last 30 days. The show has also maintained its high demand in the drama genre, ranking higher than 100.0% of all drama titles in Mexico.
If you are a television executive looking to acquire or license a new show, demand data can help to provide a framework for content valuation. The Parrot Analytics content valuation system is based on demand data and can reveal the dollar value of any title to any platform in any region. This means the show's financial worth can easily be assessed, giving executives an idea of how much they should be willing to spend to acquire it. In this case, "El Corazón Nunca Se Equivoca" continues to achieve outstanding audience demand in Mexico.
By examining the top global markets where "El Corazón Nunca Se Equivoca" is most in-demand, the show performed well in countries such as Brazil, Colombia, and the United States garnering outstanding demand in each of these regions. This information shows how well the show travels and can aid in making programming and distribution decisions on an international level.
Demand data can also help with subscriber acquisition and retention. The data can help identify which titles to acquire or produce, which titles to focus marketing and advertising efforts on, and which titles are likely to improve engagement and retention rates on any given platform.
Demand data can even inform content creation. For example, understanding what elements of existing content fans like the most can help optimize upcoming productions for success. By monitoring demand data closely, executives can identify emerging trends in specific markets, including genres that are gaining popularity, and make more informed decisions about content investments.
In conclusion, demand data provides life-changing insights that are paramount for enterprises in the entertainment industry. By leveraging Parrot Analytics' content valuation system, executives can immediately understand the dollar value contribution of any title to any platform in any region. By exploring a wide range of questions through Parrot Analytics' demand-based system, executives can make more informed decisions to acquire, distribute, program, and market their content to its fullest potential.
