As an entertainment executive, you can leverage Parrot Analytics' demand data to help make more informed decisions about content valuation, acquisitions, programming, and distribution. Consider the example of "El Corazón Nunca Se Equivoca," which provides valuable insights into how demand data can be translated into actionable guidance.
One way you can leverage demand data is for content valuation. Parrot Analytics content valuation system is based on demand data and can help determine how much a particular series or entire library is worth to any platform in any region. In the case of "El Corazón Nunca Se Equivoca," it has 19.2 times the audience demand of the average show in Mexico over the last 30 days, indicating a strong level of demand that could translate into high value.
Another way you can use demand data is for acquisition decisions. For instance, understanding what shows fans of "El Corazón Nunca Se Equivoca" also like can help identify potential targets for acquisition or partnership. Additionally, knowing that demand for the show has increased in Mexico by 0.1% during February and spiked in mid-February may inform when is the best time to make an acquisition.
If you are a TV executive working at a distribution company, you may use demand data for programming decisions by understanding the ranking of a show, its genre-specific percentile, and its rank movement during February. "El Corazón Nunca Se Equivoca" achieved the peak rank of #7 in Mexico, ranking highly in the drama genre and moving up four spots over the month. This information could help to guide programming decisions around scheduling or marketing for a show.
Finally, demand data can be used to inform distribution decisions. Examining the top 10 global markets where "El Corazón Nunca Se Equivoca" is most in-demand shows that it outperforms the demand of the average TV show by a significant margin in each of these markets. You can also leverage insights from Parrot Pulse, which provides an independent measure of the global performance of a show across six dimensions, including travelability, longevity, momentum, franchisability, and reach. In the case of "El Corazón Nunca Se Equivoca," its outstanding performance across all these dimensions may make the show a strong candidate for distribution in different markets globally.
In conclusion, demand data is a powerful tool that can provide entertainment executives with valuable insights to make informed decisions about content valuation and acquisition, programming, and distribution. By leveraging demand data, you can gain a deeper understanding of audience tastes, identify opportunities in the market, and optimize your approach to content discovery, recommendations, and promotions.
