As a TV executive, using demand data can help you make more informed content and programming decisions like which types of content exhibit opportunity to acquire or produce, what genres are resonating most with your current audience, and how effective your marketing campaign around a show is. It can also answer questions regarding the popularity of your show, its performance in a particular market, and its reach to determine if it has the potential to attract new subscribers to your platform.
Suppose you are interested in knowing the content valuation of a TV series, as an example, "El Privilegio De Amar" in February 2024 in Mexico, by analyzing its demand data using the Parrot Analytics content valuation system, you can better understand its value contribution to the platform, its ability to drive subscriptions and mitigate churn, and its ROI for the platform.
For "El Privilegio De Amar," we observe that it has an excellent level of demand, 8.1 times the audience demand of the average show in Mexico over the last 30 days, and higher than 99.7% of all romance titles in Mexico. However, we notice that demand for the show has been decreasing recently. As a TV executive, this information can help you determine how much to spend on content, and how to optimize its release strategy and pricing.
We can also see that although the show peaked during the month in Mexico, it dropped in its rank by 253 spots, signifying a decrease in its demand popularity. This insight indicates that although the show has an excellent demand level, it may need additional promotion or advertising to maintain or improve its rank.
Furthermore, examining the top 10 global markets where "El Privilegio De Amar" is in-demand can help you identify potential new opportunity markets for content distribution, leading to new subscribers' acquisition. Mexico, for example, is the show's top market, followed by Paraguay, Colombia, Peru, the United States, Venezuela, Spain, Argentina, and Ecuador. As a TV executive, understanding your show's performance across different markets and geographies is crucial to expand your audience base.
Finally, through the Parrot Pulse analysis, TV executives can determine the show's global performance across six dimensions, including audience demand, travelability, longevity, momentum, franchisability, and reach. This insight can provide answers to important questions such as whether the show can be further monetized through spin-offs or franchises and the number of people expressing demand for the show.
