The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are multiple decisions that you need to make while handling your TV network. In this case, we have presented an analysis of “El Privilegio De Amar” in Mexico for the month of March 2024. This analysis highlights how demand data can be used to enhance decision-making for content evaluation, acquisition, distribution, and programming.
Content valuation uses demand data to answer questions like how much a TV series is worth and how much of the series value is driven by demand for one of its stars. By analyzing the audience demand of "El Privilegio De Amar," one can evaluate how much the series is worth on a global scale. "El Privilegio De Amar" has 3.5 times the audience demand of the average show in Mexico over the last 30 days, which is a good indicator of the series' demand.
Demand data allows executives to optimize programming decisions and promotional strategies. This analysis shows that demand for "El Privilegio De Amar" has decreased by 75.1% during March in Mexico, but the series achieved the peak rank of #290 in the country. Moreover, the Parrot Pulse identifies six dimensions of performance for the show: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, which can inform marketing efforts and how an executive can position the show against its competitors.
By examining the top 10 global markets, one can discover the show's popularity in each region and use this information to develop distribution strategies that maximize reach. For example, “El Privilegio De Amar” outperforms the average TV show demand in Mexico by 1.4x. Knowing this information, an executive in charge of distributing content can focus on acquiring or licensing more content that is similar in genre in Mexico. Furthermore, the show's peak demand in the last 30 days is 54.8% higher than its average demand over the past year, which could indicate a temporary increase in its popularity or a change in its audience.
In addition, demand data can inform acquisition and financing decisions. Executives can analyze audience demand data, determine which titles exhibit opportunities to acquire or produce, and make more informed content acquisition decisions. The metadata on “El Privilegio De Amar” reveals that it is an ended series, and leveraging demand data facilitates executives in assessing whether to acquire it for reruns, licensing it to another platform or adapting the content to a new medium like podcasts or graphic novels.
Finally, demand data allows executives to optimize pricing strategies for their content. With demand data, it is possible to evaluate the value of a content library to a platform over time and determine the ROI a specific title will bring for any given platform. By using demand data, executives can analyze how pricing strategies could affect audience demand to ensure that their content is priced competitively.
In conclusion, by analyzing audience demand data, executives can make informed decisions across the content's evaluation, acquisition, distribution, programming, and pricing. With this information, executives can ensure that they fully understand the demand for their content, identify market trends, and make strategic decisions that lead to success.
This is El Privilegio De Amar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well El Privilegio De Amar travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s El Privilegio De Amar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Privilegio De Amar, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for El Privilegio De Amar in Mexico. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.