The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data holds invaluable insights for content executives looking to make informed decisions regarding content development, acquisition, distribution, and programming. By leveraging demand data, entertainment executives can reveal actionable insights that allow them to better understand audience preferences, optimize content investments, and evaluate the value of content assets.
Let's take "Rosa Salvaje" as an example and dive into how demand data can help make better content decisions. By analysing the audience demand over the past 30 days, we can see that the show has 2.1 times the audience demand of the average show in Mexico, and only 8.6% of all TV shows in Mexico have this level of demand. Compared to the last 90 days, demand for the show has increased recently.
The increase in demand could indicate the show is gaining popularity, which makes it a prime candidate for distribution in other markets. Trending shows that spike in demand could provide a high ROI to platforms when acquired for global distribution, especially since the demand will then trickle down to other ancillary revenue streams.
Additionally, we can look at the show's genre ranking and see that "Rosa Salvaje" ranks in the top 97.0% of the romance genre, outperforming 97.0% of all romance titles in Mexico. By analysing the Demand Expressions data sets across genres, entertainment executives can granularly understand audience interests and create engaging content that resonates with its target audience.
Furthermore, we see that during February 2024, audience demand decreased by 4.9% in Mexico. Executives can leverage this data to analyze further why demand decreased in February. Did Mexico air a competing show that cannibalized the show's audience? Or, was there a marketing slip-up that resulted in lesser engagement in this market?
Demand analysis also shows the show performs well in Ukraine, Peru, Russia, Ecuador, Chile, United States, and Argentina, indicating future geographical potential for the show.
Additionally, when examining the top 10 global markets where "Rosa Salvaje" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Mexico is "Rosa Salvaje"s number one market globally.
By dissecting the show's global performance across Parrot Analytics' six dimensions, one can identify opportunities to optimize content investments. Presumably, the show has little traveling demand potential with poor franchisability and reach, so entertainment executives should focus on getting the most ROI from the show's current popularity in Mexico and other underserved markets.
In conclusion, demand data tells a story, and it's up to entertainment executives to decipher the story and make informed decisions. By analyzing current trends and longstanding data sets, entertainment executives can bring successful content to viewers and monetize it across multiple distribution avenues.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Las Estrellas, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Rosa Salvaje.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Rosa Salvaje from partners like Las Estrellas.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Rosa Salvaje? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Las Estrellas to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from Las Estrellas by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Rosa Salvaje. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Las Estrellas to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rosa Salvaje), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Las Estrellas by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rosa Salvaje, including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s Rosa Salvaje is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rosa Salvaje, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Rosa Salvaje in Mexico. We provide our partners with essential media industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.