For OTT platforms, "Hawaii Five-0 (2010)" is an incredibly valuable piece of content, as its demand data reveals that it has 8.6 times the audience than the average TV show in Mexico over the last 30 days, with only 2.7% of all TV shows at this level of demand. This show has also achieved an outstanding peak rank of #17 in Mexico. Therefore, if an OTT platform aims to optimize its subscriber acquisition and retention, it should consider buying exclusive rights to the series in Mexico or in any of the top 10 markets, such as the United States, the United Kingdom, Spain, Germany, Canada, France, Netherlands, South Africa, or Trinidad & Tobago. Additionally, since "Hawaii Five-0 (2010)" ranks at the 99.7th percentile in the crime genre, OTT platforms should focus on curating more crime genre content to target the same audience and reduce churn.
For SVOD platforms, using demand data and content valuation to determine licensing fees and potential subscription impacts of purchasing content is essential. The Parrot Analytics content valuation system is powered by global content demand and supply, which reveals the dollar value contribution of any title to an OTT or an SVOD platform in any region. By using demand data, SVOD platforms can calculate the ROI a specific title will bring while assessing the TV series' ability to drive subscriptions and subscribers' engagement. Results suggest that "Hawaii Five-0 (2010)" has exceptional momentum (the pace of growth), franchisability (spin-off potential), reach (the number of people expressing demand for a show), and travelability (international demand relative to its home market). These traits are important in successful SVOD streaming strategies since they contribute to increased international reach and growth.
For TV series financing companies, content distributors, TV production companies, and studios, demand data can provide important insights when selecting what types of shows or genres to produce, finance, distribute, or sell internationally. For example, Mexico's demand for "Hawaii Five-0 (2010)" grew by 56.4% in December, so financing companies might consider investing in the crime genre to target this audience. Furthermore, the show has outperformed the demand of the average TV show in each of the top 10 markets mentioned above. Financing companies can use this information to decide where to prioritize production or development for new TV series or movies based on audience demand in these markets.
For entertainment talent agencies, demand data can help when searching for potential partnerships and identifying the best talent in the industry, as well as assessing the popularity of their current clients. If the client is involved with "Hawaii Five-0 (2010)," the agency can explain to the network or studio the value of this partnership in generating more audiences and subscriptions.
For linear networks and pay TV networks, demand data can reveal the titles that resonate most with their current audience and those that can attract a new audience. By analyzing the top 10 markets where "Hawaii Five-0 (2010)" is most demanded, linear networks and pay TV networks can assess whether they need to invest in this content to retain its existing audience. Moreover, the data can show what genres or shows have the highest demand relative to the average in each geographical region. They can then use this information to stagger prime-time scheduling, or attempt exclusive content acquisition for a particular market, thus boosting viewership and advertising revenues.
Overall, the use of Parrot Analytics demand data is critical when making more informed decisions regarding content acquisition, distribution, programming, and content valuation. By harnessing this data to assess ROI and ROAS, entertainment executives can optimize their strategies to achieve better subscriber growth, retention, and satisfaction.
