As a TV executive at a SVOD platform or linear network, the demand data can assist in multiple ways to inform content decisions. Firstly, the fact that Hawaii Five-0 has a demand of 7.0 times the average show in Mexico over the last 30 days signifies that this TV series has a good demand value. This content valuation shows executives that the show is an economic asset providing better returns and yields higher profits if acquired or produced compared to other content.
Secondly, through the demand data, executives can determine if the TV series has an international appeal. For instance, Hawaii Five-0 has significant outstanding global demand across all platforms, a sign of exceptional travelability, and an international audience. Furthermore, the exceptional longevity shows that audience demand is well maintained over time.
Thirdly, the insights provided in the demand data help executives analyze the show's performance in different markets. For Hawaii Five-0 in Mexico, it outperformed the demand of the average TV show in this market. Therefore, using demand trends, executives can find new opportunity markets where their shows are under-monetized, such as considering Mexico to acquire or distribute Hawaii Five-0.
Fourthly, if a TV executive is interested in acquiring or distributing a show, demand data can be useful in assessing the show's franchise potential. For instance, Hawaii Five-0 has exceptional franchisability (spin-off potential), making it an asset to have under a platform or network. Therefore, demand data can provide insights on shows that have a higher potential to become franchises or spinoffs and ensure the investments on the content will yield profits over time.
Lastly, through the demand data, TV executives can make informed programming decisions that align with audience tastes. For instance, imagine that executives at an SVOD platform are looking for new content to acquire or produce in the crime genre. The demand data reveals that Hawaii Five-0 ranks at the 99.4th percentile in this genre, thus making it an excellent acquisition choice given the audience interest in crime TV shows.
Overall, through the demand data, executives can determine the ROI of a specific title, discover new opportunity markets for content distribution, invest in franchises or spin-offs that will result in more profits over time, and make informed programming decisions that align with current audience taste and preferences.
