As an entertainment executive, understanding the level of audience demand for a TV series is crucial in making informed content decisions. For example, "La Academia" has 18.7 times the audience demand of the average TV show in Mexico over the past 30 days, indicating that it is highly popular. This outstanding demand can be used in content valuation to determine the potential value of the series to any platform, making it easier to decide how much to spend on acquiring the rights to the show and how to price it.
Moreover, the Parrot Pulse for "La Academia" provides a comprehensive view of the show's global performance across six dimensions that can be useful for content valuation. For instance, the show has exceptional worldwide audience demand and longevity, indicating that it has a higher value than other shows in the reality genre. Additionally, momentum, the pace of growth, and reach, the number of people expressing demand for a show, are good but could be improved, which can be considered for future programming decisions.
Furthermore, examining the top 10 global markets where "La Academia" is most in-demand can guide content distribution by identifying which markets to target first. For instance, in Mexico, the show achieved outstanding audience demand of 13.3x, indicating that money spent on acquiring the rights would be well-spent. Considering this while acquiring rights to a television show can be a cost-effective approach to acquiring profitable content.
Demand data can also help with subscriber acquisition or retention decisions. For example, entertainment companies can consider acquiring or producing content that has high demand among their target audience to attract new subscribers or satisfy and retain existing ones. In the case of "La Academia," the demand has been increasing, indicating it could be an acquisition-driving or churn-reducing title.
To make informed programming decisions, demand data can reveal insights into fans' preferences for a TV show's format, talent, and brand. In the case of "La Academia," knowing what other shows fans like can help to optimize the show's upcoming seasons for success and make smarter branding decisions. Understanding the type(s) of content with opportunity for acquisition or production can also be a way to better cater to audience preferences.
Finally, knowing how effective the marketing campaign around a show is and how the show is performing against other shows can help gauge its cultural relevance. In the case of "La Academia," the spike in demand in late December 2023 indicates that the show is part of the cultural zeitgeist and could still be created as spin-offs or franchises in the future.
In sum, demand data, such as "La Academia's" level of audience demand, can be leveraged to inform content, acquisition, distribution, and programming decisions.
