If you are an entertainment executive looking to make a programming decision related to a drama series or considering acquiring content for your platform, Parrot Analytics’ demand data analysis of the Mexican drama series "La Patrona" may be very useful.
By examining the Parrot Analytics data, executives can see that “La Patrona” has good demand with 7.9 times the audience demand of the average show in Mexico over the last 30 days, indicating its strong popularity. It has higher demand than 99.5% of all drama titles in Mexico, thereby indicating its competitive advantage in the market.
If you're an executive of a production company, acquiring or developing similar genre series such as "La Patrona" could be a significantly lucrative choice, and according to Parrot Analytics data, such series is bringing in good returns while maintaining high popularity.
If you're an OTT platform or SVOD platform executive considering acquiring the content, Parrot Analytics content valuation system can help to quantify the amount at which to acquire or produce such content. By analyzing the value of a title based on demand data, content valuation provides an economic valuation system that is powered by global content demand and supply. Understanding the dollar value contribution of any title to any platform in any region helps to make an informed content acquisition decision.
Furthermore, executives at a TV production company can use the demand data to evaluate the show’s ability to drive subscriptions and decrease churn. If the show becomes part of a broader network programming mix strategy, decision-makers can estimate how well it drives engagement with other TV series and programs. They can also calculate the ROI a specific title will bring to the platform or network based on Parrot Analytics demand data analysis.
If you work at a linear network or pay TV network, knowledge of "La Patrona" and its international demand on a rolling year basis can be used to create a more effective release strategy for your content, possibly involving marketing campaigns and scheduling around its peak audience demand. The insight that the biggest audience for the show is in Mexico can help guide acquisition and distribution decisions if you operate in or serve the Mexican market.
By quantifying the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog, entertainment executives can easily examine the global performance of any given programming. This allows for a more in-depth understanding of the demand for any given series or production across different regions and countries, helping to determine the optimal platform and network fit.
Finally, the data can be used to inform marketing campaigns, improve user recommendations, and even uncover opportunities for spin-offs or franchises. By using the demand data, it is possible to understand what makes a global hit and ways to leverage that success for maximum returns.
