As a TV executive, understanding the audience demand data for each show is key to making informed content decisions. Taking the example of "La Patrona", we can see how demand data can be used to evaluate different strategic decisions.
One of the key insights is that "La Patrona" has been performing well in Mexico, where it has achieved higher-than-average demand of 5.6 times the title average over the past 30 days. This highlights the potential of the show to drive viewership in the region, making it a strong candidate for local acquisition.
However, it's important to note that demand for "La Patrona" in Mexico has decreased by 53.4% in January. The drop in demand suggests that the show may have reached its peak in this market and that demand may continue to decrease in the coming months. This information can help TV executives make more informed decisions about whether or not to invest in this show for the long term.
Furthermore, the Parrot Pulse metric reveals some interesting insights. While its travelability is considered poor, "La Patrona" ranks high in terms of longevity and momentum, indicating that the show has maintained a steady level of demand over time and has the potential for future growth.
Additionally, examining the top 10 global markets where "La Patrona" is most in-demand over the last 30 days can help TV executives make more informed acquisition or distribution decisions. The fact that the show outperforms the demand of the average TV show in each of these markets demonstrates that it has a strong global appeal that can be leveraged for international expansion.
Finally, by comparing the performance of "La Patrona" over the past year to the last 30 days, TV executives can identify trends and patterns in the show's popularity. In the case of "La Patrona", we can see that its demand has increased by 43.8% over the past 30 days compared to the entire year, indicating a recent surge in popularity that should be taken into consideration when evaluating the show's potential value and strategic fit.
In general, demand data can be used in content and acquisition decisions to quantify the potential value of a show or library, assess a title's ability to drive subscriptions and mitigate churn, optimize content release strategy and pricing, uncover under-monetized titles, and benchmark against competitors, among other use cases. By leveraging audience demand data, TV executives can make more informed decisions that better align with the needs and preferences of their target audience, ultimately boosting their ROI and growth potential.
