If you are an executive working with a TV production studio or an SVOD platform considering adding "La Piloto" to your library, demand data can offer useful insights into the show's performance, its potential in other markets, and its ability to attract new viewership.
One of the most immediate questions an executive may have is whether "La Piloto" represents a good investment in terms of content valuation. Demand data can help answer this question by revealing the dollar value contribution of this title in any region. In Mexico, for example, the show has 2.9 times the audience demand of the average title, indicating that it could be valuable to a streaming platform in that region. Evaluating the demand data for previous months can also provide a better understanding of how the show's popularity is evolving. Although the demand for "La Piloto" has been decreasing (from 3.0 to 2.9 times the average over the last 90 days) demand has been increasing recently in Mexico for the month of December 2023, making the show a worthwhile investment for the time being.
If you're an executive interested in acquiring or distributing "La Piloto," demand data can also provide information on the best possible regions and platforms to target. For example, audience demand for the series is highest in the United States and Mexico. Also, given that the show performs better than average in Venezuela, Colombia, Spain, Ecuador, Peru, Panama, and Paraguay, it could potentially be a suitable fit for these markets as well.
The show's performance across different dimensions measured by Parrot Pulse is equally useful to executives. Demand data reveals that "La Piloto" has good reach, meaning that it likely has a broad appeal to audiences. However, the show's travelability and franchisability are poor, indicating that it may struggle to perform well in international markets and that spin-offs of this title won't be as successful. On the other hand, the momentum of this series is okay, meaning that the show has the possibility of growing in popularity over time.
When considering "La Piloto," executives may want to evaluate the show's performance in relation to other titles in the same genre and that fans of "La Piloto" also enjoy. In Mexico, the show ranks at the 97.7th percentile of drama titles, meaning that it has higher demand than 97.7% of all drama titles in the market. Also, optimizing a marketing campaign ahead of the premiere, executives can use demand data to create targeted and effective campaigns.
Demand data can provide vast insights and observations that can help executives make well-informed decisions about content acquisition, distribution, and programming. Whether it is determining a title's current and potential valuation or identifying the best regions and platforms to target, demand data can provide the necessary information to drive informed decision-making.
