Do you want to make informed content decisions or acquisition decisions for TV series? Look no further than demand data, which allows you to evaluate audience affinity and localization preferences based on data analysis of a specific title.
For instance, let's take the case of "La Piloto," a popular TV series in Mexico. Using demand data from the past month, we see that "La Piloto" has good demand in Mexico, with 2.2 times the audience demand of the average show in the country. Additionally, demand for "La Piloto" has been increasing, with a 5.7% growth in demand in January alone. Demand for the show peaked in January, and it moved up in its rank by 104 spots. It has a better than average audience demand scores, placing it in the 97.4 percentile of crime genre TV shows in Mexico.
Suppose you want to acquire or distribute the show. In that case, you can leverage this data to determine the popularity of the show in different global regions, where it may outperform average TV shows. For example, although "La Piloto" has relatively poor travelability, meaning it's less in-demand outside of Mexico, it has a good demand in Venezuela, the United States, and Spain, according to Parrot Analytics' six dimensions metric.
The six dimensions metric - including audience demand, travelability, longevity, momentum, franchisability and reach – allows for an unbiased, granular approach to measuring the performance of a title relative to the market. Based on this metric, we see that "La Piloto"'s reach is good, indicating its potential to grow its audience. Its momentum and longevity are also okay, implying that the show has maintained consistent demand. However, its franchisability, or spin-off potential, is poor.
Content valuation is another application of demand data. Suppose you are a TV executive. In that case, you can use demand data to determine the dollar value contribution of a title to any platform in any region. By leveraging Parrot Analytics’ content valuation system, you can calculate the ROI a particular show will bring to your platform, target specific platforms for distribution, estimate cannibalization of audiences if a title is available on multiple services, and even determine how content is driving subscriptions and mitigating churn.
In this way, demand data empowers TV executives to make informed decisions based on granular insights and a deep understanding of audience preferences and localized entertainment demand.
