As a TV executive, you can leverage demand data to make more informed content acquisition, distribution, and programming decisions. One way to do that is to use Parrot Analytics' content valuation system, which is based on demand data, to determine the dollar value contribution of any title to any platform in any region. Here is how demand data for "La Viuda Negra" can help inform your decisions:
1. Content valuation: You can use demand data to determine the value of "La Viuda Negra" to your platform. The show has 2.4 times the audience demand of the average show in Mexico over the last 30 days, indicating good demand. By using Parrot Analytics content valuation system, you can estimate the dollar value contribution of this show to your platform in Mexico.
2. Programming decisions: You can use demand data to understand what other shows fans of "La Viuda Negra" are also interested in. According to the data, shows like "Planet Earth III", "Julia", "The Gilded Age", "Frasier (2023)", "Shetland", "Slow Horses", "For All Mankind", "The Crown", and "Fargo" are also popular among fans of "La Viuda Negra". By having this insight, you can better plan which shows to air after "La Viuda Negra" to keep viewers engaged.
3. Content acquisition: You can use demand data to determine how much to spend on content acquisition. In the case of "La Viuda Negra", the show has good demand in Mexico, Colombia, and Argentina, indicating that it could be a good acquisition for your platform in those regions.
4. Content distribution: You can use demand data to determine which platforms to target for the distribution of "La Viuda Negra". According to the data, the show's number one market globally is the United States, where it achieved good audience demand of 2.6x. The data also shows that the show outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. By understanding where the show has the most demand, you can better plan for distribution in those regions.
5. Audience retention and acquisition: You can use demand data to determine which titles to buy to keep your current audience happy or to grow your audience base. In the case of "La Viuda Negra", the show has 2.4 times the audience demand of the average show in Mexico over the last 30 days, indicating it could be a good title to invest in to keep your current audience engaged or to attract new subscribers to your SVOD service.
In conclusion, demand data provides valuable insights for TV executives to make more informed content acquisition, distribution, and programming decisions. By using demand data like that for "La Viuda Negra", you can optimize your content strategy to better serve your audience's needs and preferences.
