As an entertainment executive looking to make more informed content acquisition decisions, you can use demand data to assess the performance of TV series in different markets and thus expand your platform globally. Taking the example of "La Voz (MX)" in January 2024 in Mexico, we can use various insights generated by Parrot Analytics' demand data to evaluate which content to acquire or distribute on your platform.
Demand data can be used for content valuation by informing the decision of how much to spend on content acquisition. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Thus, with a good audience demand of 2.6 times the average show in Mexico over the last 30 days, "La Voz (MX)" can be considered a valuable content entry to the platform, potentially driving subscriptions and mitigating churn.
Moreover, demand data can help in programming decisions by understanding which TV series and genres resonate the most with the target audience. In the case of "La Voz (MX)", it has higher demand than 98.8% of all reality titles in Mexico and its top related shows suggest possible audience clusters. By examining such insights, the executive can identify gaps in current content supply and which genre to focus on to attract new subscribers to the SVOD service.
Furthermore, as "La Voz (MX)" has high demand in Mexico and other countries such as the United States, the executive can consider acquiring global rights to the show. Demand data can inform global content expansion by providing insights into what content performs well in different markets. The travelability measure provided by Parrot Analytics can assess the show's international appeal and assist in identifying suitable markets for content expansion.
Finally, by looking at the demand trends over the past year and comparing them to the last 30 days, executives can have a better understanding of the show's momentum and longevity. In the case of "La Voz (MX)", we observe that although it has decreased in popularity in recent times, demand spiked in late January 2024 in Mexico. By considering such demand insights, executives can create optimal release strategies and pricing, optimize marketing campaigns ahead of premieres and analyse growth trends over time.
In conclusion, demand data powered by Parrot Analytics offers a plethora of insights that can aid entertainment executives in making more informed content decisions. With "La Voz (MX)" as an example, it is evident that demand data informs content valuation, programming decisions, content acquisition, and global content expansion. Understanding audience demand is essential to assess the value of content and make optimal decisions that can drive subscriptions and mitigate churn.
