The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions when it comes to content acquisition, distribution, and programming. One way to achieve this is by leveraging demand data to understand a show's performance in the market and make data-driven decisions. In this regard, "La Voz (MX)" can serve as an interesting case study.
One of the ways demand data can be used is to determine content valuation. By analyzing the demand for "La Voz (MX)" in Mexico, we can estimate its value to any platform operating in that region. According to the demand data, "La Voz (MX)" enjoys 3.8 times the audience demand of the average show in Mexico, increasing from its demand of 3.4 times the average over the last 90 days. This indicates that the show is performing well with an upward trend and can be considered a valuable asset for a platform operating in Mexico.
Demand data also helps executives to answer crucial questions that can inform strategic decisions. For instance, with "La Voz (MX)" we can answer questions such as what genres are resonating with the audience, how effective is the marketing campaign, and what is the possibility of a spin-off or franchise. With "La Voz (MX)," we know that it ranks in the 99.0th percentile in the reality genre, and it enjoys a sound performance across six dimensions. However, it has poor travelability, momentum, and franchisability. Therefore, as an entertainment executive, we can make decisions on future programming by advising on the right show to air or produce and avoid the pitfalls of a poorly performing franchise.
In addition, demand data can help entertainment executives assess the show's popularity in different parts of the world, the number of people expressing demand for a show, and the pace of growth in demand. By assessing the top 10 markets where "La Voz (MX)" is most in-demand, we can develop a global strategy to market this show to a wider audience and target the show's most popular markets effectively.
Furthermore, demand data can help platforms retain their subscribers and grow their audience. An analysis of the demand for "La Voz (MX)" shows that the show's audience demand in Mexico increased by 57.8% in March 2024 compared to the previous month. This information can be useful for an OTT platform that is keen to grow its audience in Mexico, and it would be advisable for the platform to consider acquiring and broadcasting "La Voz (MX)" to capture this growing audience.
In conclusion, demand data is an essential tool for entertainment executives in making informed strategic decisions. With solutions such as Parrot Analytics that provide an economic valuation system powered by global content demand and supply, they can determine the dollar value contribution of any title, to any platform, in any region. With "La Voz (MX)" as an example analyzed, executives can leverage demand data to assess content valuation, determine popular genres, assess a show's popularity in different parts of the world, and retain or grow their audience.
This is La Voz (MX)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well La Voz (MX) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Mexico as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. TV Azteca, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Mexico. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as La Voz (MX).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Mexico to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as La Voz (MX) from partners like TV Azteca.
Studios in Mexico are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for La Voz (MX)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Mexico, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Azteca to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Mexico. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Azteca by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as La Voz (MX). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Azteca to fortify your competitive position in Mexico. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. La Voz (MX)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Azteca by incorporating country-specific trend and market demand factors for all markets including Mexico. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as La Voz (MX), including those that have not even been released. Appeal to your target markets, including Mexico, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Azteca‘s La Voz (MX) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Azteca and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Voz (MX), for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for La Voz (MX) in Mexico. We provide our partners with deep content competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.