As an entertainment executive, demand data can be immensely useful in making more informed content, acquisition, distribution, and programming decisions. Demand data helps you understand the current level of audience interest in a particular title, genre, or talent to make data-backed strategic decisions.
Using the case of "Law & Order: Special Victims Unit" in Mexico in December 2023, we can explore the various ways that demand data can be beneficial to strategic decision-making.
Content Valuation: One can appreciate the importance of having demand data when considering the value of content to your platform. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. With "Law & Order: Special Victims Unit" having seven times the average demand in Mexico in the last 30 days, one can make an informed content valuation and determine the content's worth to acquire, produce, or distribute.
Acquisition Decisions: Demand data can be used to determine if a particular show is worth acquiring for your platform or not. With "Law & Order: Special Victims Unit" enjoying a higher demand compared to the average TV show in the mystery genre, executives can make better-informed decisions on licensing the show. Also, with the show's increasing audience demand in Mexico, it may indicate a rise in popularity, making it a potential acquisition asset for a streaming service.
Programming Decisions: By analyzing audience demand, executives can make an informed decision on how to program and release their shows. In the case of "Law & Order: Special Victims Unit," the show achieved outstanding audience demand levels in countries like the United States, the United Kingdom, Canada, Australia, etc. This information can guide programming executives on how to schedule the show's release in various markets for optimal impact.
Distribution Decisions: Demand data allows you to gauge the potential performance of a TV show in different regions to make informed distribution decisions. With "Law & Order: Special Victims Unit" having a higher demand level compared to other mystery shows in Mexico, it's a good indication that the show is compatible with local audiences. Therefore, pay TV networks aiming to add more mystery shows to their programming block can use the data to make the best selection.
Talent Agency Representation: Talent agencies can use Parrot Analytics demand data to determine which talent will grow their careers by selecting talents that fans adores. An interesting finding to note from the case of "Law & Order: Special Victims Unit" is that its cast includes veteran actors such as Mariska Hargitay and rapper Ice-T, and occasional crossover episodes feature detectives from other series such as "Chicago PD," indicating their collaboration as an ingredient for future hits.
In conclusion, demand data powers several decisions in the content industry, be it in developing, producing, distributing, acquiring, or programming shows, movies, or other formats. Parrot Analytics' demand data provides valuable insights for content executives in understanding their audience preferences to guide them in making data-driven strategic decisions.
