As a TV executive, understanding audience demand is critical to making informed content, acquisition, distribution, and programming decisions. Demand data provides valuable insights that help executives to determine the value of their content and make the best decisions based on the audience's preferences and behaviors.
For instance, using Parrot Analytics demand data analysis for "Letterkenny" for the month of December 2023 in Mexico, we can infer some insights. The show's audience demand is good and is 2.8 times more than the average show in Mexico. The show's demand has been increasing recently, and it moved up in its rank by 200 spots during December in Mexico.
The Parrot Pulse for "Letterkenny" across six dimensions reveals that the show has outstanding global performance, good franchisability, and has good reach. Additionally, its longevity, which measures how well audience demand is maintained over time, is outstanding, and its momentum is likewise outstanding.
Demand data also provides insight into audience preferences and content resonance. Other shows that fans of "Letterkenny" in Mexico are also interested in include "Rick And Morty," "Alone," "The Rookie," and "South Park," among others. Moreover, the show has increased in popularity, with demand for the show increasing in Mexico by 69.1% in December.
Furthermore, comparing the performance of "Letterkenny" on a rolling year basis vs. the last 30 days reveals that the show has been increasingly popular, with its demand peaking at 4.8 times the average in the last 30 days, compared to 1.5 times the title's average in the rolling year.
As an executive, demand data informs content valuation and budgeting. Using demand data, executives can assess the value of a TV series globally and determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region.
Demand data can help executives assess a TV series' ability to drive subscriptions, mitigate churn, and quantify the platform-specific marginal revenue contribution. Additionally, demand data can inform scalable concept testing, pre-release marketing optimization, and even competitive benchmarking, among other uses.
Finally, analyzing demand data across different markets allows executives to identify high-demand areas for their content, map local whitespaces, and optimize release strategy and pricing. For example, for "Letterkenny," demand was outstanding in Canada, the United States, Australia, United Kingdom, Netherlands, Germany, New Zealand, and France, among other countries.
In conclusion, understanding audience demand using Parrot Analytics demand data is crucial for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Demand data provides valuable insights into audience preferences, content resonance, and content valuation, which can inform budgeting and help executives stay ahead of the competition in the ever-evolving entertainment industry.
