Parrot Analytics' demand data offers valuable insights for making informed content monetization and distribution decisions. Taking the TV series "New Girl" as an example, here are several questions that the SVOD platform executives or TV production company managers could consider when analyzing the audience demand data:
- Content valuation: How can you determine the economic value of "New Girl" in Mexico? SVOD platforms and TV production companies can use Parrot Analytics' content valuation system to calculate the dollar value contribution of this TV series in Mexico. The demand data can reveal the unique value of this title, its potential to drive audience engagement, acquisition and retention, and its ability to reduce churn. For instance, "New Girl"'s demand has been increasing recently in Mexico, peaking at 7.7 times the average show during the last 30 days. It can be considered a strategic asset and an under-monetized series to be promoted or acquired.
- Demand enables valuing IP globally: What is the global demand for "New Girl", and how does it perform in different countries? Demand data can help OTT platforms and content distributors to assess the appeal of the title in other countries and identify the most popular genres in each market. The worldwide audience demand for "New Girl" across all platforms is outstanding, its reach and travelability are good, and it outperforms the demand of the average show in the US, Canada, Brazil, Israel, Netherlands, France, United Kingdom and Switzerland. This indicates that the international appeal of "New Girl" may present excellent opportunities for future distribution, localization or licensing deals.
- Demand informs scalable concept testing and pre-release marketing: According to the data insights, OTT platforms and SVOD platforms can analyze the taste clusters of the current audience, understand their preferences, and discover additional market segments to target. For "New Girl", the show's fans also love "The Handmaid's Tale", "Rick And Morty", "Community", etc., and therefore targeted marketing campaigns can be launched to promote "New Girl" alongside these similar shows. By optimizing pre-release marketing campaigns, the platforms can ensure that every episode of this popular series reaches the right audience and fully realizes its potential.
- Demand empowers programming decisions: SVOD platform executives and TV production company managers need to assess the performance of their programming line-up in Mexico continuously. Parrot Analytics' demand data can help them evaluate how well their shows are resonating with audiences compared to competitors' shows. For example, by examining the top 10 global markets where "New Girl" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. With only 8.6% of all TV shows having this level of demand, "New Girl" is a highly successful title that may generate demand for similar shows on the platform.
- Demand informs subscriber acquisition and retention: SVOD platforms need to acquire and retain subscribers. Understanding the demand for popular series like "New Girl" is essential for generating demand and keeping current users engaged. SVOD platforms can use the demand data to identify the most popular genres in each market, and acquire or produce content that resonates with their audience. The demand for a show can also help to retain current subscribers, as the audience can be predicted with higher accuracy. Therefore, platforms may leverage the exclusive distribution rights of certain titles to keep their subscribers happy and grow their user base over time.
In conclusion, Parrot Analytics' demand data provides a valuable way for entertainment executives and content producers to make informed decisions about content monetization, distribution, and programming. By leveraging audience demand for a show like "New Girl," they can better understand audience behaviors, preferences, and trends, leading to better content monetization strategies, more effective promotional campaigns, and increased subscriber engagement.
