As an entertainment executive, understanding audience demand data is critical to making informed content decisions. Let's take the example of "Rosario Tijeras" and see how demand data can be used to guide content valuation and programming decisions.
Content Valuation
Parrot Analytics' content valuation system uses demand data to determine the value of any title to any platform in any region. By assessing the demand for "Rosario Tijeras", we can determine how much this series is worth and how much of its value is being driven by demand for its stars. We can also assess the value of the content library in the long term and estimate the cannibalization of audiences should the title be available on multiple services.
Programming Decisions
By examining the levels of demand, we can make decisions about programming. For instance, we see that the demand for "Rosario Tijeras" is 7.8 times higher than the average show in Mexico over the last 30 days. However, demand for the show has decreased in Mexico by 35.5% recently making it important to understand why audience demand is decreasing. Evaluating the series' rank in the country, we can determine that it achieved a peak rank of #113 in Mexico but has dropped by 70 spots during February. With the global travelability being poor, the audience's interest in the show outside of Mexico may be lower.
Content Acquisition
Using demand data, we can see which type of content exhibits opportunities to acquire or produce. As "Rosario Tijeras" is a show with higher than average demand on a rolling basis for its genre (romance) in Mexico, it might be beneficial for the streaming platform to acquire similar shows. Moreover, "Rosario Tijeras" has high demand in Mexico, making it a good title to acquire for Mexican audiences.
Distribution Decisions
Demand data also provides an understanding of the key markets where the show is most popular, allowing for successful distribution decisions. By analyzing the top 10 global markets where "Rosario Tijeras" is in high demand according to the Parrot Pulse, streaming platforms can make distribution decisions on where to launch the series. Furthermore, knowing that the global travelability of the show is poor and the show is popular in only a few markets, the distribution team can tailor the campaign to the specific markets where the show is successful.
In conclusion, audience demand data provides a crucial foundation for strategic decisions across the entertainment industry. Data-driven insights into demand for content can help entertainment executives to gain competitive advantage in marketing campaigns, programming and content acquisition. Understanding the performance of a title like "Rosario Tijeras" can provide insights into the value of content in different regions and how to optimize sustainability and monetization for future seasons.
