Demand data can be a valuable tool for entertainment executives when it comes to making content and acquisition decisions. The case of "Rugrats" in Mexico for the month of December 2023 provides a good example of how demand data can inform streaming and content platforms' decisions.
Firstly, demand analysis can reveal the true value of a show. "Rugrats" has 2.9 times the audience demand of the average show in Mexico over the last 30 days and ranks at the 97.6th percentile in the family genre. This means that demand for the show adds significant value to any platform which holds it.
The Parrot Pulse further provides dimension to the show's performance. While not hugely travelable, it has maintained consistent demand over a long period, increasing momentum and decent franchisability.
Demand data can also illustrate how successful marketing campaigns relative to competitors have been and highlight the effectiveness of specific release strategies. For example, the show's demand spiked in mid-December and peaked at 7.2 times the average in the last 30 days.
Content valuation is another area where demand data can prove useful: it can help entertainment executives to determine how much a show is worth to another streaming platform. "Rugrats" is popular across the globe, but in Mexico, the show's demand was 28% of the demand in its country of origin, the US. This information can help content distributors and production companies quantify their global expansion strategies.
Finally, understanding local audience taste, competitive performance, and the success of pre-release marketing also provide insights into invaluable in making informed acquisition decisions. For instance, knowing which shows "Rugrats" most closely competes with in Mexico, such as "Horrible Histories," "Spidey And His Amazing Friends," and "Bluey," can help studios and streaming platforms to target similar shows that are also likely to be successful.
Therefore, Parrot Analytics can provide powerful insights into making strategic decisions in the highly competitive world of content creation and distribution giving content producers the best possible chance of commercial success.
