If you are an entertainment executive working on content decisions for a Mexican OTT platform, "Rugrats" is a show that has recently shown a good level of demand in Mexico. Over the last 30 days, it had 3.4 times the audience demand of the average show. This means that just 8.6% of all TV shows have this level of demand. Additionally, it has been increasing its overall demand over the last few days as it moves up spots in the ranks.
Demand data for "Rugrats" can also be used to make informed acquisition decisions. If you are a TV series financing company or a content distributor, you can use demand to determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and provides the dollar value contribution of any title. The economic valuation system can be used to reveal important insights such as how a particular title drives engagement and its marginal revenue contribution to a platform across any region.
"Rugrats" has also demonstrated its ability to retain its demand over time, which is a key measure of longevity. Its audience demand in Mexico has been consistently outstanding on a rolling year basis. If you are a TV production company or a studio, understanding the franchiseability of a series, or its potential spin-off can be a critical deciding factor for future series or production investments. "Rugrats" has shown that it has okay franchisability and good reach potential as it has had a significant number of viewers who have expressed their demand for the show.
Through the list of other shows that fans of "Rugrats" also watched, such as "Spongebob Squarepants", "Arthur" and "Sesame Street", TV executives at linear or Pay TV networks can use demand data to inform programming decisions by identifying complementary titles that drive audience engagement. Assessment of the travelability dimension can also help to make informed distribution decisions, for example, identifying countries or regions where the show has the highest demand (United States, Canada, United Kingdom, Australia, etc.).
Finally, "Rugrats" is a show that lends itself well to audience discovery, being a family-oriented program that is appealing to both old fans and new viewers. Content recommendations and optimization practices can help to enable audience discovery. By understanding that Mexico had a demand spike in late February, you can use this information to create an optimal release strategy and pricing around the show.
In conclusion, as an executive working in the entertainment industry, demand data can be a powerful tool to guide decision-making when it comes to content valuation, acquisition decisions, distribution decisions, programming and marketing decisions. The case of "Rugrats" and its demand data analysis should encourage all entertainment executives to harness the full potential of demand data to make informed decisions.
