As entertainment executives, you have an important role in making content decisions that can help your company thrive. To do this effectively, you need to have data that informs these decisions. One way you can do this is by using demand data to understand your audience and the content they prefer. Allow me to explain how by using the example of "Sen Anlat Karadeniz" in Mexico.
The demand data for "Sen Anlat Karadeniz" in Mexico over the last 30 days reveals that the show has 3.9 times the audience demand of the average show in Mexico. This data indicates that "Sen Anlat Karadeniz" has an above-average demand in Mexico, and only 8.6% of all TV shows have this level of demand. The demand for this show has recently been increasing, which is a good sign for its popularity in Mexico. Despite dropping in rank by 445 spots in December, the show still ranks at the 98.7th percentile in the romance genre in December, indicating higher demand than 98.7% of all romance titles in Mexico.
In addition to this, the Parrot Pulse for "Sen Anlat Karadeniz" shows that the show's worldwide audience demand across all platforms is good, and its travelability is outstanding. Although the demand for "Sen Anlat Karadeniz" in Mexico in December was 22% of the demand in Turkey, it is still an impressive score. Furthermore, the show's longevity and momentum are good, highlighting its potential to attract and maintain an audience. However, "Sen Anlat Karadeniz" scores poorly in reach, which means it is not currently attracting a broad audience in Mexico.
The above-demand data also reveals that fans of "Sen Anlat Karadeniz" in Mexico have shown interest in other popular shows, including "Last Week Tonight With John Oliver" and "The Good Doctor." As executives, you can use this information to understand your audience's preferences and make better content acquisition decisions. If your company owns the rights to these titles, you can consider distributing them to your Mexican audience.
The above data also outlines how the demand for "Sen Anlat Karadeniz" is fluctuating, with demand spiking in mid-December 2023 in Mexico, but threatening to drop due to a decrease of 55.5% in audience demand in December. Executives can leverage this information to decide how to make adjustments to their programming to maintain the audience. This information can also be used to optimize pre-release marketing strategies for upcoming shows, ensuring they attract new subscribers at a steady pace.
Furthermore, analysing the show's performance in other global markets allows for a useful benchmark. For example, the show's high demand in Turkey could make it suitable for distribution in other markets with a similar demographic.
Finally, this demand data can also be used to understand content valuation. Using Parrot Analytics' Economic Valuation system, executives can uncover the monetary value of titles and their contribution to their respective platforms. The system can help executives understand how a title like "Sen Anlat Karadeniz" can drive subscriptions or mitigate churn.
To conclude, using demand data is critical for executives in making informed decisions regarding content acquisition, distribution, and programming strategies. Understanding audience preferences and changing behaviour is essential for companies to keep up with changing market trends. Parrot Analytics' demand data provides an essential tool to help executives make better content decisions that can ensure the success of their businesses.
