Are you an entertainment executive looking for ways to improve your programming decisions in the competitive entertainment industry? Then you should consider incorporating demand data into your decision-making process using tools like Parrot Analytics' content valuation system. Using "The Backyardigans" as an example, we can show how demand data can be useful to executives in producing, acquiring, and distributing TV shows.
Firstly, demand data can help with content valuation. By taking a closer look at the audience demand of "The Backyardigans" in Mexico over the past 30 and 90 days, executives can estimate its monetary value and know how much to spend on it. Using demand data, they can assess the TV series' ability to drive subscriptions and mitigate churn, evaluate its ROI, or value its exclusivity.
Secondly, demand data enables executives to map local whitespaces, identify popular genres, and discover opportunities to acquire or produce content. For instance, executives can use insights from data to make informed decisions on what type of content to produce or acquire, and which platforms would best fit them.
Thirdly, demand data helps executives make programming decisions. Knowing which titles to buy and focus on can help platforms achieve subscriber acquisition and retention. For example, data on the audience of "The Backyardigans" indicates the show has been doing well in Mexico hence acquiring it is probably an excellent programming decision for Mexican audiences.
Fourthly, demand data can help executives make distribution decisions. By analyzing the global performance of "The Backyardigans," executives can assess its performance in different countries, gauge its travelability and franchise potential. Knowing the audience demand of a show in different countries can help executives decide which countries to air the series and how to price it.
Lastly, demand data can be used for pre-release marketing. The data can be used to optimize marketing campaigns ahead of the premiere of "The Backyardigans", ensuring that the right audience is reached using the right channels.
In conclusion, demand data is a valuable asset in the entertainment industry. By utilizing platforms like Parrot Analytics' content valuation system, entertainment executives can make informed decisions in programming, content valuation, distribution, and pre-release marketing. "The Backyardigans" is just one example of how demand data can be used to make more informed content acquisition and programming decisions. Using demand data, executives can stay ahead of competition, provide customers with the content they want, and expand their business.
