The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, demand data can help you make more informed decisions regarding content acquisition, distribution, programming, and content valuation. Analyzing the demand for "The Backyardigans" in Mexico during March 2024, we can gain insights into how demand data can be leveraged to make better business decisions.
Content Valuation:
One of the most important aspects of content valuation is determining how much a title is worth to a platform. By using the demand data for "The Backyardigans," we can estimate the dollar value contribution of this title to a platform in Mexico. In Mexico, the demand for "The Backyardigans" is 7.1 times higher than the average show over the last 30 days, indicating good demand for the show. Comparing its demand over the last 90 days, the demand has been increasing, which is great news for content valuation. Hence, the content of "The Backyardigans" has a higher valuation compared to most shows.
Distribution:
A platform must optimize its content distribution strategy to drive maximum engagement. By examining the top 10 global markets where "The Backyardigans" are in high demand, we find that the show outperforms the demand of the average TV show in each of these markets. As the United States is "The Backyardigans" number one market globally with an audience demand of 10.3x, the platform should target that market. By targeting such markets, the platform can enhance the content distribution strategy.
Programming:
Demand data can offer insights on how a particular show is performing, how effective the marketing campaign around the show is, and how it compares with other shows available on the platform. As for "The Backyardigans," its demand has been increasing over the past months in Mexico, indicating a positive response from the audience. Additionally, the show moved up by 105 spots in its rank during March, attracting more viewers. By analyzing audience demand data, the platform can make informed programming decisions.
Acquisition:
Demand data can help in determining what content would perform well among the target audience and which acquisition opportunities exhibit the most potential. Since the show has an estimated audience demand of 7.1 times higher compared to the average show in Mexico, it is a great acquisition opportunity. Moreover, this demand data can provide a benchmark for a platform in comparing different titles and determining which ones to acquire.
In conclusion, by analyzing the demand data of "The Backyardigans," TV executives can make informed acquisition, distribution, programming, and content valuation decisions. Demand data is a valuable tool for such individuals in today's heavily crowded entertainment landscape.
The Backyardigans's travelability to Mexico in the last 30 days is 60%, which means that the audience demand for The Backyardigans is 60% of the demand in its country of origin, United States. Click through to another market to discover how well The Backyardigans travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Mexico, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Backyardigans, for example, can be assessed for a market e.g. Mexico, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for The Backyardigans in Mexico. We provide our partners with deep TV series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.