As an entertainment executive, the above demand data on "The Big Bang Theory" in Mexico for October 2023 can help make more informed content acquisition and distribution decisions, as well as programming decisions.
Content Valuation: Parrot Analytics' content valuation system draws upon global demand data to estimate the value of a show in a specific region or market. The data for "The Big Bang Theory" for October 2023 shows 9.3 times the audience demand of the average show in Mexico over the last 30 days and is an exceptional performer. Furthermore, the growth in demand over the past 90 days shows that recent demand for the show has been increasing. Combining this with information such as peak global demand and the show's current performance in other countries, executives responsible for programming and distribution can better calculate the ROI of licensing or producing the show in a particular region.
Audience Demand: Understanding the audience demand for a show can help in making programming decisions. "The Big Bang Theory" has a strong presence in the romance genre, as it ranks at the 99.8th percentile in the genre in October in Mexico. Executives can use this knowledge to tie-in a romance-based marketing campaign or utilize existing intellectual property to capitalize on demand in this genre.
Franchisability: Parrot Analytics also measures how "franchisable" a show is and "The Big Bang Theory" has exceptional spin-off potential. A franchise or spin-off would allow executives to monetize the IP for the show, providing an additional revenue stream. With nine seasons, there is plenty of material to build upon to satisfy demand.
Global travelability: "The Big Bang Theory" also has an exceptional travelability score meaning it has the potential for powerful distribution abroad. Therefore, executives responsible for distribution would do well to consider it in their acquisition outreach efforts.
Momentum: "The Big Bang Theory" demonstrates an exceptional pace of growth (momentum), which is crucial for the acquisition decision-making process when evaluating the potential success of new or existing content. Knowing that the audience demand within the Mexican market spiked in late October 2023, executives can deduce new promotional and marketing campaigns that will capitalize on the increase to reach a wider audience base.
In conclusion, leveraging audience demand data can assist in making informed decisions around content acquisition, distribution, programming, and revenue opportunities, such as franchising. As can be seen with "The Big Bang Theory," the insights gathered from Mexico in October 2023 provide the ability to quantify the potential success of a title or franchise in a particular market by evaluating recent growth, the audience genre preferences, and current trends within a market allowing for valuable data points in informed decision making processes.
