Are you an entertainment executive looking to make more informed decisions about your content? Parrot Analytics has unparalleled access to global audience demand data that can help you maximize your decision making.
Take the example of the wildly popular show "The Big Bang Theory". By looking at audience demand data for this show in Mexico during January 2024, we can see some key insights that can aid in content valuation, acquisition, distribution, and programming decisions.
Firstly, by examining the exceptional 11.4 times audience demand for "The Big Bang Theory" in Mexico over the past 30 days, we can begin to understand the economic value of this show. Using Parrot Analytics' content valuation system, we can determine the dollar value contribution of this show to any platform in Mexico. Moreover, we can estimate its worth to competing platforms or potential acquiring parties.
Secondly, we can use audience demand data to help make decisions around content acquisition or production. In this case, since the top 10 global markets where "The Big Bang Theory" is most in-demand are all seeing exceptional audience demand, we can conclude that a global audience exists for this type of content. Furthermore, given the overwhelming demand in the show's home market in the United States, we can assume that the show has franchise and spin-off potential.
Thirdly, we can use audience demand data to make decisions around programming and distribution. For example, we can examine the relative travelability of "The Big Bang Theory" to help determine which international markets to prioritize distribution efforts in. Additionally, we can use demand data to optimize release strategies and pricing for this show.
Finally, we can use audience demand data to help retain existing subscribers or acquire new ones. In this case, since "The Big Bang Theory" is in the 99.9th percentile of the romance genre, we can conclude that fans of this show likely skew towards this genre. By acquiring or producing similar content, platforms can increase retention rates and potentially attract new subscribers.
In conclusion, Parrot Analytics' unparalleled access to audience demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By examining audience demand for a show such as "The Big Bang Theory" in Mexico, we can gain insights that are valuable for both strategic and tactical decisions.
