For OTT platforms, demand data can be used to make critical acquisition decisions. By analyzing the global popularity of a show like "The Kardashians," OTT platforms can determine if acquiring the show would be a strategic move. With an outstanding audience demand of 9.7 times the average show in Mexico over the last 30 days, "The Kardashians" is an excellent example of a high-demand show that should be considered.
The demand for a show can also inform content valuation. By using demand data, OTT platforms can determine the dollar value contribution of any title to their platform in any region. For example, Parrot Analytics' content valuation system can reveal the baseline value of a title and how it performs in terms of acquisition-driving and churn-reducing. This insights can provide an informed basis for acquiring or licensing content.
Additionally, by analyzing the related show affinity to "The Kardashians," content acquisition decisions for additional productions can be informed. Decision-makers can explore acquiring TV shows that are similar in theme, genre, or talent to "The Kardashians" to create a cohesive and attractive content library for their audiences.
Finally, demand data for shows can inform distribution decisions for linear and pay TV networks. Analyzing the demand for a show like "The Kardashians" in Mexico, a linear network can determine whether to continue the show's distribution on their network over time. Longer-term performance metrics like Longevity can help them understand how well the audience demand will be maintained over time.
In summary, analyzing demand data can assist decision-makers in the entertainment industry in making more informed content acquisitions, programming, and distribution decisions. Content valuation, affinity analysis, and global demand data can help executives select content and productions that will benefit their platforms.
