For entertainment executives looking to gain insights into audience demand and how it impacts content decisions, the analysis of "The Legend Of Korra" in Mexico for January 2024 is a great example. Here are some of the key takeaways that demonstrate how demand data can be used to make more informed decisions:
1. Content Valuation: Demand data, when analyzed appropriately, can help executives determine the value of a specific title. For example, Parrot Analytics' content valuation system is powered by global content demand and supply. It can help determine the value of a content library to a platform over time and help assess the value of exclusivity.
2. Programming and Acquisition: Audience demand data can help inform programming and acquisition decisions. The analysis for "The Legend Of Korra" in Mexico over the last 30 days demonstrates that the show has 2.5 times the audience demand of the average show. Furthermore, it is outperforming the demand of the average TV show in every market where it is most in-demand. This information could encourage executives of streaming platforms, TV networks, and content distributors to acquire similar titles that would have similar levels of success in their specific markets.
3. Programming Decisions: Knowing that the audience demand for a show is increasing, like in the case of "The Legend Of Korra," is valuable information for executives. It can inform decisions like investing in marketing campaigns for specific shows or allocating more budget towards a certain programming strategy.
4. Travelability: "The Legend of Korra," despite its country of origin being the United States, has a good travelability score. Understanding travelability can help determine which titles can be successful in new regions outside of its country of origin.
5. Audience Retention and Subscriber Acquisition: Determining which titles should be bought or produced to keep an existing audience happy and engaged or attract a new audience is essential to determine the strategy for subscriber retention and acquisition. Finding titles that are in high audience demand like "The Legend of Korra" can help streaming platforms, TV networks, and content distributors appeal to their target audience and improve retention rates.
In conclusion, Parrot Analytics' demand data provides invaluable insights for entertainment executives worldwide. It informs decisions related to programming, acquisition, content valuation, audience retention, subscriber acquisition, and marketing. The analysis of "The Legend of Korra" in Mexico for January 2024 demonstrates the power of demand data and how it can help executives make more informed decisions.
