As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title in any region. In this case, "Silo" has 14.7 times the audience demand of the average show in New Zealand over the last 30 days, making it outstanding.
Content Valuation:
- How much is my series worth? Using demand data, you can calculate a series' worth.
- How can you determine how much to spend on content? Using demand data, you can estimate how much a specific title will bring for any given platform.
Acquisitions:
- How can I assess a TV series' ability to drive subscriptions? Using demand data, you can assess a series' ability to drive subscriptions and mitigate churn.
- How can I estimate cannibalization of audiences if a title is available on multiple services? By examining the top 10 global markets where "Silo" is most in-demand, you can determine how many international markets to acquire the content.
Programming:
- How can I optimize my marketing campaign ahead of premiere? Using demand data, you can place highly targeted and optimized marketing campaigns.
- Does this title have a dedicated but small fandom or does it appeal to a wide group of people, and will this title attract new subscribers to my platform? Using demand data, you can determine the reach of a title globally.
Distribution:
- Which platforms should I target for distribution of my content? Demand data powers the platform and network fit analysis on which platforms to use for distribution.
- What type(s) of content exhibit opportunity to acquire or produce? Using demand data, you can identify the most popular content in your region.
"Silo" is exceptional in all six dimensions measured by the Parrot Pulse, including travelability and longevity. The show had a spike in demand late in July 2023 in New Zealand. Comparing the show's performance on a rolling year basis vs the last 30 days, we can see that in the last 30 days, the show has seen an increase in popularity.
Finally, understanding the top 10 global markets where "Silo" is most in-demand can help with distribution decisions. The United States is the show's number one market globally, while the show's demand is outstanding in other markets, such as the United Kingdom, China, Canada, Australia, Germany, France, and Brazil.
Demand data can provide insights into a show's value, performance, and global reach. Using demand data helps entertainment executives make informed decisions about content, acquisition, distribution, and programming.
