As a television executive, you are constantly looking for ways to improve your content decisions, programming decisions and acquisition decisions. Demand data provides an excellent way to gain insights into audience demand and preferences, and ultimately guide your decision making process. Demand data is a powerful tool that can be used to support a variety of strategic decisions across valuation, acquisition, and programming, and "Saturday Night Live" provides a great case in point.
Content valuation is one key area where demand data can be useful. Demand data can help TV executives estimate the value of content by providing insights into audience demand and engagement. For example, as seen in the analysis of "Saturday Night Live," the show had 11.1 times the audience demand of the average show in Portugal over the last 30 days. This information can be used to help you determine how much to spend on content, and in this case, it's clear that shows with high demand are a valuable asset to a platform.
Another area where demand data can be useful is in acquisition and distribution decisions. For example, you can use demographic data to understand the types of content your target audience is most interested in, which can help guide your acquisition targets. In the case of "Saturday Night Live," the show has a 99.8th percentile demand ranking in the comedy genre in Portugal, indicating that the show is a great fit for any platform seeking to expand its comedy offerings.
Programming decisions too can be supported by demand data. By examining which shows fans are most likely to watch alongside a particular title, TV executives can gain insights into audience preferences and recommendations. For example, in the case of "Saturday Night Live," the Parrot Pulse provides an independent measure of its global performance across six dimensions, which can help TV executives determine which shows they should consider for programming alongside the popular comedy show.
Finally, as a TV executive, you must consistently seek to retain subscribers, attract new ones, and grow your audience. Demand data can aid in this goal by providing insights into what is most popular in different regions and markets, and how different types of content engage and retain viewers. For example, in Portugal, during October, audience demand for "Saturday Night Live" increased by 128.1%. TV executives could use this information to optimize their marketing campaigns ahead of a premiere, and generate greater buzz around new shows.
Overall, demand data is an indispensable tool for TV executives across all aspects of the decision-making process. From content valuation to acquisition and distribution decisions, programming considerations to retaining and gaining new subscribers, demand data enables greater insights into audience preferences and drives better strategic decisions.
