The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working in a TV production company or a studio, "Saturday Night Live's" demand data from the month of October 2023 in Portugal provides valuable insights. "Saturday Night Live" is an iconic late-night comedy show that has been airing on TV since 1975 and has gained immense popularity over the years. Demand data from Parrot Analytics shows that "Saturday Night Live" had 11.1 times more audience demand than the average show in Portugal over the last 30 days. Only 2.7% of all TV shows have this level of demand. Additionally, the demand for this show has been increasing recently.
As a TV production company or studio, "Saturday Night Live's" outstanding demand data in Portugal can be used as a basis for creating similar content. You could leverage the popularity of this show to produce similar content with related concepts that will attract the attention of your targeted audience in Portugal. You could also consider producing spin-offs or franchise content to capitalize on the exceptional demand data of "Saturday Night Live".
If you are working in an SVOD platform, distribution company or a linear network, "Saturday Night Live's" impressive demand can inform your acquisition strategy. Analysis of the top 10 global markets where "Saturday Night Live" is most in-demand over the last 30 days revealed that the show outperformed the demand of the average TV show in each of these markets. You can harnass this data and explore opportunities to acquire similar content or negotiate distribution rights for "Saturday Night Live" in other markets where it continues to sell well.
For a TV network or pay TV network executive, production director or head of programming, you could use "Saturday Night Live's" demand data to make informed programming decisions. Since the show has outstanding demand in Portugal, executives could consider having it air more frequently or as a re-run option. This move could help attract more viewers who might inadvertently stick around to watch other shows.
For TV series financing companies or entertainment talent agencies, "Saturday Night Live's" demand data is vital in content valuation. It is also relevant for assessing the long-term return on investment. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. The economic system enables content financiers and content creators to quantify the recurring value of their content library, particularly as demand spikes at different times. This data can also be used to identify potential opportunities for collaboration with popular shows that share similar audience tastes or themes.
To conclude, it is evident that demand data has immense value in making informed decisions about content acquisition, distribution, production and programming. "Saturday Night Live's" data from the month of October 2023 in Portugal is a perfect example of how entertainment executives across various sectors can use demand data to make informed decisions and plan for long-term success.
Saturday Night Live's travelability to Portugal in the last 30 days is 31%, which means that the audience demand for Saturday Night Live is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Saturday Night Live travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Portugal. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Saturday Night Live), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Saturday Night Live, including those that have not even been released. Appeal to your target markets, including Portugal, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Saturday Night Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Saturday Night Live also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Saturday Night Live, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Saturday Night Live in Portugal. We provide our partners with extensive TV know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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