As a TV executive, understanding audience demand is crucial to making informed content decisions, distribution decisions, and acquisition decisions. Using the example of "Sex Education" in Portugal for the month of October 2023, Parrot Analytics' demand data provides valuable insights that can help executives make data-driven decisions and answer key questions.
Firstly, executives can use demand data to understand content valuation. By analyzing demand data for "Sex Education" in Portugal, executives can determine the true value of the show in the market. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. Therefore, executives can determine how much to spend on content, ascertain the baseline value of a title, and assess the value of a content library to a platform over time.
In addition, executives can use demand data to inform programming decisions. For instance, by examining the genre percentile ranking for "Sex Education" in October 2023, it is clear that the show is in high demand, compared to other comedy titles in Portugal. Executives can use this information to inform their decision on whether to invest more in the comedy genre, to acquire more comedy series, and how to market comedy content in Portugal.
Furthermore, executives can use demand data to assess the market potential of a specific title. By comparing the performance of "Sex Education" on a 1 year rolling basis, and analyzing its performance in other markets, such as the United Kingdom, the United States, France, Russia, India, Italy, Netherlands, Australia, and Spain, execs can determine which regions are offering opportunities for growth, and make an informed programming decision.
Finally, demand data can also be used to make acquisition decisions. For instance, by examining which other shows the audience of "Sex Education" in Portugal are watching, executives can make informed decisions about which shows to acquire to complement their existing library, therefore reducing churn and retaining subscribers.
In summary, demand data from platforms such as Parrot Analytics provides a wealth of information that executives can use to make more informed content decisions, acquisition decisions, and distribution decisions. By utilizing this information, executives can reduce risk and optimize their investment in content, enabling them to make more profitable and strategic business decisions.
