As an entertainment executive, the demand data for "The Legend of Vox Machina" in Russia provides valuable insights that can inform more informed content and programming decisions. The outstanding demand for this show in Russia, with 12.2 times the audience demand of the average show in Russia over the last 30 days, indicates that it is a valuable asset that could generate significant engagement and revenue. The show is performing well in the animation genre, ranking in the 98.9th percentile of all animation titles in Russia.
One way that executives can use demand data is for content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply, making it an effective tool for determining the dollar value contribution of any title, to any platform, in any region. For "The Legend of Vox Machina," executives can use demand data to determine its worth, how much it is contributing to their platform, and how it is driving engagement across the rest of the catalog.
Examining the top 10 global markets where "The Legend Of Vox Machina" is most in-demand over the last 30 days, executives can find out how to tailor their distribution strategy. For instance, the United States is the show's number one market globally, followed by Russia, which has outstanding demand for the show. The Netherlands and Bulgaria also have outstanding demand for the show, while Canada and Hungary have good demand for the show. Understanding where the show is most popular can help executives make distribution decisions and prioritize specific markets for promotion.
Executives can also use the Parrot Pulse report for this show to better understand its global performance and identify areas for improvement. For "The Legend of Vox Machina," its worldwide audience demand across all platforms is outstanding, while its reach, which is the number of people expressing demand for a show, is good. Its longevity, which measures how well its audience demand is maintained over time, and momentum, the pace of growth, are both exceptional. Its travelability is also outstanding, which means that it has high international demand relative to its home market.
Demand data can also inform decisions on content acquisition. For example, looking at the shows that fans of "The Legend of Vox Machina" also like, such as "Rick and Morty," "Loki," and "Star Wars: The Bad Batch," can provide insights into what kind of content would be popular among the show's fanbase. By examining the characteristics that fans are drawn to in these shows, executives can make more informed content acquisition decisions.
Demand data can also be used to inform pre-release marketing strategies. Examining how demand is growing and spiking for a show, such as how it spiked for "The Legend of Vox Machina" in late October 2023, can help executives optimize their marketing campaign ahead of the show's premiere. By understanding which shows are most popular with audiences and what elements of existing content fans like the most, executives can optimize upcoming productions for success and tailor their marketing campaigns to resonate with their target audience.
Finally, demand data can also inform decisions around subscriber acquisition and retention. Understanding which titles to acquire or produce that exhibit opportunities for subscriber retention or acquisition, as well as which titles to buy to keep current audiences happy and to attract new subscribers to their service, can be informed by demand data. Demand data can also uncover under-monetized titles, help identify the most popular genres in the local market, and inform decisions around optimal release strategy and pricing.
