Are you a TV executive looking to make more informed content decisions? If so, you're in luck! Demand data can be used to help you make these decisions. Let's take a look at how demand data can be used in conjunction with a popular TV show, "The Sandman," to help you on your journey.
Content valuation:
Wondering how much to spend on a show like "The Sandman"? Parrot Analytics' content valuation system can help. By using demand data, we can reveal the dollar value contribution of any title, in any region. In the case of "The Sandman," as of October 2023 in Russia, demand is outstanding, with 12.7 times the audience demand of the average show in Russia over the last 30 days. This information can inform content decisions, such as investing more resources into acquiring or distributing the show.
Acquisition decisions:
Demand data can also be used to help with acquisition decisions. For example, looking at the Parrot Pulse for "The Sandman," we can see that its global performance is outstanding across several dimensions, including audience demand, momentum, and franchisability. Knowing this information can help guide acquisition decisions by informing you of a show's potential success in different regions.
Distribution decisions:
Using demand data, TV executives can make informed distribution decisions. For example, in the case of "The Sandman" in Russia, the show is outselling 98.9% of all other drama titles. This information can inform decisions such as which platforms to target for distribution.
Programming decisions:
Demand data can help inform programming decisions as well. For instance, by analyzing which other shows "The Sandman" fans are also interested in, such as "Rick And Morty", "The Witcher", and "Stranger Things," TV executives can create a lineup of shows that will appeal to a segment of the audience that enjoys this type of programming.
In conclusion, demand data plays an essential role in informing content, acquisition, distribution, and programming decisions. By using data-driven insights, TV executives can make more informed decisions, leading to more successful results. So, why not give it a try with your next big show?
