As a television executive, the data on "Battlebots" provided by Parrot Analytics offers valuable insights that can assist in decision making. For instance, demand data can be utilized to carry out a content valuation to answer questions such as, how much is this series worth? The demand data shows that "Battlebots" has good audience demand in Turkey for the last 30 days, with higher demand than 99.9% of reality titles in Turkey. This suggests that the show can be a strategic asset for a streaming platform, and its value can be quantified, making it easier to determine how much should be spent on the series.
Furthermore, demand data can help an entertainment executive to identify franchising opportunities. In this case, momentum and franchisability of "Battlebots" are strong, indicating that spin-offs or franchises will have good potential. The data can also be used to make informed distribution decisions such as selecting the right platforms to showcase the series, especially as the travelability of the show is good since it achieved 27% of the demand in the United States in Turkey.
Programming decisions can also be made based on the demand data provided by Parrot Analytics. For example, shows that appeal to lovers of "Battlebots" in Turkey include "The Simpsons" and "South Park". Hence, a production company can leverage this information to optimize an upcoming show's success. Additionally, the data highlights that demand for "BattleBots" increased by 19.5% in Turkey in February, so the executive may decide to schedule a rerun of the show on the linear network during prime time or acquire more seasons of "Battlebots."
Lastly, the Parrot Pulse provides an independent measure of the show's global performance across six dimensions, including reach, longevity, momentum, travelability, franchisability, and global demand. Insight into "Battlebots" demand in the top 10 popular markets revealed that the United States has the highest demand for the series, followed by China. This information can help a content distributor to decide where to make content available, which regions to target, and how to price the series to maximize profit.
