The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are various decisions to make when it comes to content acquisition, distribution, programming, and even content valuation. One essential tool that executives can use to make these informed decisions is demand data. By examining the demand data for specific shows, executives can gain valuable insights that can help them make decisions that will benefit their organizations.
For instance, take the analysis of "Battlebots" for the month of March 2024 in Turkey. By analyzing the demand data for the show, executives can answer crucial questions such as: what is the demand for the show in Turkey, how does it perform compared to other TV shows in the same market, and what global markets have the highest demand for the show?
Demand data for "Battlebots" in Turkey reveals that the show has 2.8 times the audience demand of the average show in Turkey, indicating a good demand for the show. However, the demand decreased by 47.8% in March, which could imply a dip in the show's popularity. The 99.7th percentile rank in the reality genre highlights that "Battlebots" is way ahead of almost all other reality shows in Turkey. In terms of audience preferences, fans of "Battlebots" seem to prefer animated shows and reality shows like "Married At First Sight (US)".
With regards to the global market, "Battlebots" has outstanding audience demand across all platforms, according to the Parrot Pulse. Travelability, referring to the international demand for a show, is good; the demand for "Battlebots" decreased by 17% in Turkey compared to the United States, its country of origin. The show's longevity and momentum remain outstanding and good, respectively. The show's reach, which the number of individuals who express demand for the show, is good, while its franchisability is considered good, as well.
Additionally, "Battlebots" is increasingly gaining popularity, as the show's average demand on a rolling year basis was 1.3 times the title average, compared to 2.8 times the title average for the last 30 days. The show also performed outstandingly in the top 10 global markets for the show over the last 30 days, surpassing the average audience demand in each market.
By utilizing demand data, executives can also make informed decisions about the content's acquisition, distribution, or programming. For instance, executives can decide to acquire more episodes or seasons of the show based on its outstanding demand. At the same time, the decrease in audience demand in March may not be worthy of more investment in the future. They can also use demand data to determine the show's success in other markets and make decisions on where to distribute it.
Further, demand data can be used in content valuation, as executives can use it to evaluate a show's worth and estimate the ROI a particular title will bring to a platform. By assessing a TV series' ability to drive subscriptions and mitigate churn, executives can determine the value of exclusivity and strategic asset for a streaming platform.
In conclusion, the analysis of "Battlebots" in Turkey illustrates how demand data can be critical in helping executives make informed decisions about content acquisition, distribution, programming, and content valuation. Demand data can be used to determine a show's popularity, performance in different markets, audience preferences, and more critical insights that can guide executives to make decisions that will benefit their organizations.
Battlebots's travelability to Turkey in the last 30 days is 7%, which means that the audience demand for Battlebots is 7% of the demand in its country of origin, United States. Click through to another market to discover how well Battlebots travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlebots, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Battlebots in Turkey. We provide our partners with essential media industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.