As an entertainment executive, one of the most important decisions to make is whether to invest in a particular TV series or not. To make a more informed decision, demand data can provide valuable insights that can help with content valuation and acquisition, programming and distribution decisions. Using the example of "Curb Your Enthusiasm," let's explore some of the questions that can be answered using demand data:
- Content valuation: Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand data can help answer how much a title is worth and how much of its value is being driven by factors such as the popularity of the talent involved. In the case of "Curb Your Enthusiasm," we see that it has 3.4 times the audience demand of the average show in Turkey over the last 30 days. This information can be used to determine the value of the show in that market and its potential worth to a streaming platform or TV network.
- Audience insights: Demand data can help answer questions related to audience preferences, such as which genres are resonating most with the current audience or which titles are most popular in a particular market or globally. For example, we see that in Turkey during January 2024, fans of "Curb Your Enthusiasm" also liked shows such as "Rick And Morty," "South Park," "Succession," and "Ted Lasso." Such insights on audience tastes can inform decisions on what type of content to acquire or produce.
- Travelability: "Curb Your Enthusiasm" has a good travelability score, meaning that it has high international demand relative to its home market, the United States. Demand data can help identify markets with high demand potential and inform decisions on which regions to target for content distribution and promotions.
- Competitive benchmarking: By comparing the performance of "Curb Your Enthusiasm" with other titles available on the market, executives can gain insights on how it is doing against the competition and determine how to position it as part of a content portfolio. For example, compared to the average title over the last 30 days, "Curb Your Enthusiasm" has 3.4 times the demand in Turkey and outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand.
- Programming and release strategy: Demand data can inform optimal release strategy and pricing decisions for a title. For example, executives can use demand insights to determine when to schedule release dates, which regions to prioritize or which demographic groups to target.
Overall, demand data can be a powerful tool for entertainment executives in making informed content, acquisition, distribution, and programming decisions. By understanding audience demand, executives can make more informed decisions that help to maximize the value of content portfolios.
