As an entertainment executive, there are several ways that demand data for TV shows like "Grizzy and the Lemmings" can help you make better content decisions.
Firstly, demand data can be useful for content valuation. With Parrot Analytics' content valuation system, you can quantify how much a specific show is worth to your platform by revealing the dollar value contribution of any title, in any region. You can also use demand data to determine how much to spend on content, calculate the ROI a specific title will bring to your platform and assess its ability to drive subscriptions and mitigate churn.
Moreover, demand data can be used to make better acquisition decisions. By analyzing the show's demand scores, you can better understand its appeal to different audience segments and how much it contributes to your platform. At the same time, demand data can help you determine what type of content has the most potential opportunity for acquisition or production and which titles will keep your current audience happy or grow your audience.
Another use case for demand data is to inform distribution decisions. By examining the show's performance in different territories, you can identify areas where it has high demand and where it may need extra marketing. Knowing which platforms to target for the distribution of your content is also easily discernible from demand data.
Programming decisions can also be aided by studying demand data. Information like the show's ranking, genre percentile, affinity analysis, and regions with the most demand dictate that the programming team needs to strategize for effective release strategies, partnerships and promotional campaigns.
Lastly, demand data can assist with identifying under-monetized titles and assessing their spin-off potential, as well as competitive benchmarking, pre-release marketing and affinity analysis.
Using the case study of "Grizzy and the Lemmings" in Turkey, we see that the show has decent demand in the region; however, it has been decreasing lately. Still, it is more popular than 98.3% of all comedy titles in Turkey. Additionally, the demand for the show has grown by 15.4% in December, and it achieved good audience demand in Romania and outstanding audience demand in Germany.
By analyzing demand for all the dimensions, Parrot Pulse has determined that "Grizzy and the Lemmings" achieves a high score for travelability, longevity, momentum, and franchisability, indicating that the show's performance will continue to trend upward over a long period.
In conclusion, demand data is essential for making better content, acquisition, distribution, and programming decisions. With accurate demand data from Parrot Analytics' global content demand and supply, you can consult to make informed decisions on the future of your content.
